000			02840cam a22004338i 4500
001			23409243
005			20260904202848.0
007			ta
008			231130s2024 njua b 001 0 eng
010			_a 2023054908
020			_a9781292725833 _q(paperback)
020			_z9781292457536 _q(epub)
035			_a23409243
040			_aDLC _beng _erda _cDLC _dCSPC
042			_apcc
050	0	0	_aHF5548.32 _b.C472 2024
082	0	0	_a658.8/72 _223/eng/20231201 _bC346d
100	1		_aChaffey, Dave, _d1963- _eauthor.
245	1	0	_aDigital business and e-commerce management / _cDave Chaffey, Tanya Arturi, David Edmundson-Bird.
250			_aEighth edition.
263			_a2402
264		1	_aHoboken, NJ : _bPearson, _c2024.
300			_axxiv, 638 pages ; _billustrations : _c26 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction -- Strategy and applications -- Implementations.
520			_a"This book is intended to equip current and future managers with some of the knowledge and practical skills to help them navigate their organisation towards digital business. A key aim of this book is to identify and review the key management decisions required by organisations moving to digital business and to consider the process by which these decisions can be taken. Key questions that established businesses need to ask include: What approach to digital business strategy do we follow? How do we reach our target audiences online using digital channels? How should we integrate with supply chain partners. How much do we need to invest in digital business? Which processes should be our digital business priorities? Should we adopt new business and revenue models? What marketing technology should we use? What are the main changes that need to be made to transform an organisation that uses technology to a true digital business? Startup businesses and smaller businesses have many similar questions, but usually have the additional challenge of a more limited budget although with a smaller team giving greater agility!"-- _cProvided by publisher.
650		0	_aElectronic commerce.
650		0	_aBusiness enterprises _xComputer networks.
700	1		_aArturi, Tanya, _eauthor.
700	1		_aEdmundson-Bird, David, _eauthor.
776	0	8	_iOnline version: _aChaffey, Dave. _tDigital business and e-commerce management _bEighth edition. _dHoboken : Pearson, 2024 _z9781292457536 _w(DLC) 2023054909
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK _e23 _h658.872 _iC346d _kCIR _m2024 _n0
999			_c33171 _d33171