000			01332nam a2200301 i 4500
003			CSPC
005			20260904032147.0
007			ta
008			260904s2024 ph a b 000 0 eng
020			_a9786214063666
040			_aDLC _beng _cDLC _dCSPC _erda
082			_a658.8 _bSe683s
100	1		_aSerrano, Angelita Ong Camillar-, _eauthor.
245	0	0	_aStrategic marketing management / _cAngelita Ong Camillar-Serrano.
264		1	_aIntramuros, Manila : _bMindshapers Co., Inc., _c2024.
300			_aviii, 175 pages : _billustrations ; _c25 cm.
336			_2rdacontent _atext _btxt
337			_2rdamediated _aunmediated _bn
338			_2rdacarrier _avolume _bnc
504			_aIncludes bibliographical references
505	0		_aStrategic marketing planning -- Gathering and analysis of marketing information -- Strategy development -- Marketing development -- Marketing strategies -- Product strategies -- Principles strategies -- Distribution and channel management -- Integrated marketing communication strategies.
650		0	_aMarketing management
650		0	_aStrategic planning
650		0	_aMarketing strategy
650		0	_aMarketing research
942			_2ddc _n0 _h658.8 _iSe683s _kFIL _m2024 _cBK
999			_c33162 _d33162