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008 211209s2023 maua b 001 0 eng
010 _a 2021059732
020 _a9781284228649
035 _a22339395
040 _aDNLM/DLC
_beng
_erda
_cDLC
_dDLC
_dCSPC
042 _apcc
050 0 0 _aRA427.8
_b.M354 2023
060 0 0 _aWA 590
082 0 0 _a613.0973
_bM199p
_223/eng/20220323
100 1 _aMcKenzie, James F.,
_d1948-
_eauthor.
245 1 0 _aPlanning, implementing, and evaluating health promotion programs /
_cJames F. McKenzie, Brad L. Neiger, and Rosemary Thackeray.
246 1 _aPlanning, implementing, & evaluating health promotion programs
250 _aEighth edition.
264 1 _aBurlington, Massachusetts :
_bJones & Bartlett Learning,
_c2023.
300 _axvii, 451 pages :
_billustrations ;
_c23 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 _aIntroduction to health education, health promotion, and program planning -- Part I. Planning a health promotion program -- Starting the planning process -- Program planning models in health promotion -- Assessing needs -- Measurement and sampling -- Mission statement, goals, and objectives -- Theories and models commonly used for health promotion interventions -- Interventions -- Marketing: developing programs that respond to the wants and needs of the priority population -- Part II. Implementing a health promotion program -- Community organizing and community building -- Preparing from implementation -- Carrying out implementation and management -- Part III. Evaluating a health promotion program -- Evaluation: an overview -- Evaluation approaches and designs -- Data analysis and reporting.
520 _a"This book is written for students who are enrolled in their first professional course in health promotion program planning. It is designed to help them understand and develop the skills necessary to carry out program planning regardless of the setting. This book is unique among the health promotion planning textbooks on the market in that it provides readers with both theoretical and practical information"--
_cProvided by publisher.
650 1 2 _aHealth Promotion
650 2 2 _aHealth Planning
650 2 2 _aHealth Education
650 2 2 _aProgram Evaluation
651 2 _aUnited States
700 1 _aNeiger, Brad L.,
_eauthor.
700 1 _aThackeray, Rosemary,
_eauthor.
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cBK
_h613.0973
_iM199p
_kGRD
_m2023
_n0
_e23
999 _c33128
_d33128