| 000 | 02660nam a2200301 i 4500 | ||
|---|---|---|---|
| 003 | CSPC | ||
| 005 | 20260805095828.0 | ||
| 008 | 260804s2023 ii b 001 0 eng d | ||
| 020 | _a9789357510226 | ||
| 040 |
_aCSPC _beng _cCSPC _erda |
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| 050 | 4 |
_aG155.A1 _b.G36 2023 |
|
| 082 | 0 | 4 |
_a338.4791068 _bG151h _223 |
| 100 | 1 |
_aGandhi, Gaurav, _eauthor. |
|
| 245 | 1 | 0 |
_aHospitality and tourism management strategies / _cGaurav Gandhi. |
| 250 | _aFirst edition. | ||
| 264 | 1 |
_aNew Delhi, India : _bRandom Publications LLP, _c2023. |
|
| 300 |
_axii, 288 pages ; _c24 cm. |
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| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
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| 338 |
_2rdacarrier _avolume |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aGlobal financial trend in hotel industry -- Framing a travel strategy -- Tourism marketing -- Global tourism growth -- Tourism product development -- Marketing tourism services -- Development of rural tourism -- Programmes and policies of tourism -- Tourism as employment opportunity -- Toward the evolution of the tourism's conceptual system -- Restaurant planning and management. | |
| 520 | _a"The hospitality industry encompasses all businesses related to optional and recreational services provided to customers for their leisure. This means that not only does it include accommodations, such as hotels, motels, and bed and breakfasts, but it also includes businesses, like entertainment, events, transportation, and cruise lines. Basically if it's a want rather than a need and is paid for with disposable income for pleasure, it's part of the hospitality industry. Because there's strong competition in the hospitality. industry, strategic management in the hospitality industry, or creating effective plans and processes to have a successful hospitality business, is critical to company success. Strategic management for the hospitality and tourism industry ultimately involves managerial efforts in establishing and implementing the integrated plans within the total environment of the organization. Effective strategic management in the hospitality industry means incorporating many vital pieces of business management that focus on diversity and branding. The present book on Strategic Management for Hospitality and Tourism is an essential text for both intermediate and advanced learners aspiring to build their knowledge"-- Back cover. | ||
| 650 |
_aTourism _xManagement. |
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| 650 |
_aHospitality industry _xManagement. |
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| 942 |
_2ddc _n0 _cBK _h338.4791068 _iG151h _kCIR _m2023 _e23 |
||
| 999 |
_c32837 _d32837 |
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