000 02476nam a2200277 i 4500
003 CSPC
005 20260804091056.0
008 260730s2024 deu b 001 0 eng d
020 _a9781666869422
040 _aCSPC
_beng
_cCSPC
_dCSPC
_erda
050 0 0 _aHD31.2
_b.G67 2024
082 0 4 _a658.0072
_bG653r
100 1 _aGordon, Eric,
_eauthor.
245 1 0 _aResearch advances in business and management /
_cEric Gordon.
264 1 _aWilmington, Delaware :
_bAmerican Academic Press,
_c2024.
300 _ax, 356 pages ;
_c26 cm.
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
504 _aIncludes bibliographical references and index.
505 0 _aBusiness ethics as competitive advantage for management -- Trends in marketing research management -- Role of research in business management and decision making -- Research and change management process -- Marketing research in economics and management -- Business ethics and corporate social responsibility -- Consumer research methods and management -- Management accounting.
520 _a"Research is the part of business which is concentrating the profit maximization through innovative product, market strategies and systematic administration. It also helps to identify opportunities and threats prevailing in the market. Market research specifies the information required to address these issues, designs the methods for collecting Information, manages, and implements the data collection process, analysis and communicates the findings and implications. This textbook "Research Advances in Business and Management" includes various research papers on the different topics of the management issues. Advanced research studies in commerce and management present thought-provoking research papers in the field of commerce and management. The subject matter of this book is structured around important areas in the field of commerce and management, which can be advantageously used by research scholars, teachers, financial managers, creditors and businessmen. It is hoped that the present book will prove very useful to the research scholars and the teachers of Commerce and Management and also to the financial executives"-- Back cover.
650 0 _aBusiness management
_xResearch.
942 _2ddc
_n0
_cBK
_iG653r
_h658.0072
_kCIR
_m2024
999 _c32792
_d32792