000			03305nam a22003257a 4500
003			CSPC
005			20260803090210.0
008			260728s2024 ii b 001 0 eng d
020			_a9789395577304
040			_aCSPC _beng _cCSPC _dCSPC _erda
050	0	0	_aG155.A1 _b.B36 2024
082	0	0	_a647.940684 _bB227s _223
100	1		_aBansal, San Jeev, _eauthor.
245	1	0	_aStrategic management in tourism and hospitality / _cSan Jeev Bansal and Mahesh Kumar Arora.
250			_aFirst edition.
264		1	_aNew Delhi, India : _bParadise Press, _c2024.
300			_axii, 319 pages ; _c24 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references and index.
505	0		_aStrategic management services -- Strategic management in tourism -- Management of business travel and tourism -- Marketing strategy and segmentation in tourism -- Hospitality management -- Service excellence in tourism and hospitality management -- Management of hospitality business.
520			_a"Strategic management is supposed to assist in decision making that will enhance the achievement of long term objectives. In other words, strategic management is the only way that an organizations goals, missions and visions are specified mostly in programs and projects so that the set objectives are fully achieved. In the course of embarking on strategic management, resources are supposed to be well allocated to help in achieving the set programs and projects. Strategic management for the hospitality and tourism industry ultimately involves managerial efforts in establishing and implementing the integrated plans within the total environment of the organization. The objective of strategic leadership is to bring the best management practices to stay on top of the competitions in the industry. Hospitality industry professionals plays an important role in different organizations. Hospitality and tourism management refers to management studies pertaining to management in the hospitality industry, of which tourism is a part. Consisting of restaurants, cafes, clubs, resorts, cruise lines, and other customer-oriented businesses, hospitality is a goliath-sized industry that creates millions of new jobs each year. Hospitality management, on the other hand, is an umbrella of different industries including food and beverage, travel, accommodation, event management, etc. There are varied managerial job opportunities in this sector, such as working as a casino manager, resort manager, restaurant manager, or event organiser, among others. Uniquely, the book is set out in standalone chapters that can be digested individually or together; allowing flexibility for instructors and readers seeking to learn specific subject matter. This book will provide a foundation in branding and marketing for the hospitality and tourism industry"-- Back cover.
650		0	_aTourism _xManagement _xTextbooks.
650		0	_aHospitality industry _xManagement _xTextbooks.
650		0	_aStrategic planning.
700	1		_aArora, Mahesh Kumar, _eauthor.
942			_2ddc _n0 _cBK _h647.940684 _iB227s _kCIR _m2024 _e23
999			_c32767 _d32767