000			02798nam a2200325 i 4500
003			CSPC
005			20260803120204.0
008			260727s2024 uk a b b 001 0 eng d
020			_a9781916784802
040			_aCSPC _beng _cCSPC _dCSPC _erda
050		4	_aG155.A1 _b.E87 2024
082	0	4	_b338.4791 _aEs78r _223
100	1		_aEssner, Jack, _eauthor.
245	1	0	_aRole of social media and internet in tourism and hospitality / _cJack Essner.
250			_aFirst edition.
264		1	_aLondon, United Kingdom : _bVintage Press Ltd, _c2024.
300			_axi, 244 pages : _billustrations ; _c24 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction -- Marketing for youth customer -- Destination image promotions through e-media -- Internet marketing destinations in the global tourism -- E-business in the hospitality sector -- Online event marketing strategies -- New trends in tour packages through social media.
520			_a"Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Social sharing might be the most significant factor that affected the tourism industry. Social media enables especially young people to share the most significant memories from their travels with a vast audience. Tourism companies should know that this is a more powerful way of attracting new travellers than simple advertisements and encourage people to share their real experiences online. Social media has transformed the ways to build a reliable brand. For the tourism industry, the age of brochures and billboards are over. The key to business success is to collect social shares, positive user reviews and customer satisfaction on social media. As in any other industry, Big Three of the social media -Facebook, Twitter, and Instagram have been the leader in the tourism industry as well. Even though these channels have their own audience, travel is among the most shared topics on all of them. This comprehensive Handbook offers an overview of current research on the use of social media within the tourism industry, investigating a range of social media practices and proposing strategies to address key challenges faced by tourist destinations and operators"-- Back cover.
650		0	_aTourism _xMarketing.
650		0	_aSocial media _xTourism.
650		0	_aInternet marketing.
650		0	_aHospitality industry _xMarketing.
942			_2ddc _n0 _cBK _iEs78r _kCIR _m2024 _e23 _h338.4791
999			_c32758 _d32758