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008 260723s2023 ii 001 0 eng d
020 _a9789392333446
040 _aCSPC
_beng
_cCSPC
_dCSPC
_erda
050 0 0 _aG155.7
_b.S56 2023
082 0 0 _a338.4791072
_bSi649h
_223
100 1 _aSinha, Shobha,
_eauthor.
245 0 0 _aHospitality research /
_cShobha Sinha.
250 _aFirst edition.
264 1 _aNew Delhi, India :
_bParadise Press,
_c2023.
300 _aviii, 264 pages ;
_c24 cm.
336 0 _2rdacontent
_atext
337 0 _2rdamedia
_aunmediated
338 0 _2rdacarrier
_avolume
500 _aIncludes index.
505 0 _aConcept of hospitality research -- Developing literature review skills -- Developing the research proposal and plan -- Choosing the empirical research design -- Sampling -- The state of research methods in tourism and hospitality -- Sampling -- The state of research methods in tourism and hospitality -- Mixed methods research -- Qualitative research methods -- Narrative analysis and tourism research -- Quantitative research methods.
520 _a"Research in Hospitality provides a concise and clear approach to planning research projects which are a necessity in most hospitality and tourism courses taught at degree level. Hospitality Research's goal is to produce and disseminate high-impact applied research relevant to today and tomorrow's hospitality industry. Hospitality is identified as the act of giving genuine care and kindness to a stranger, friend or whoever is in need. Hospitality involves friendly treatment of guests or tourists and is a very important sector in the tourism industry. Hospitality industry covers travel, accommodation, foodservice, conferences, and leisure and recreation. There are so many research studies that have been conducted relating to the hospitality industry. Researchers develop their surveys in order fill the gap of knowledge and find new ways to serve better in hospitality industry and those researches are really intensify for the people who work in the hospitality industry. The tourism industry is a multi-billion dollar enterprise, with more people from all cultures and nationalities choosing to spend their leisure time traveling and visiting new locations. To exploit this burgeoning market, tourism agencies must carefully consider the desires and goals of travelers from around the world. As research in tourism and hospitality reaches maturity, a growing number of methodological approaches are being utilized and, in addition, this knowledge is dispersed across a wide range. This book provides travel agents, owner-operators, and students and researchers in the hospitality industry with the latest research, findings, and developments in the field"-- Back cover.
650 0 _aTourism
_vResearch
_xMethodology.
650 0 _aHospitality industry
_vResearch
_xMethodology.
942 _2ddc
_n0
_cBK
_iSi649h
_kCIR
_m2023
_e23
_h338.4791072
999 _c32745
_d32745