000			02174nam a2200301 i 4500
003			CSPC
005			20260804151626.0
008			260721s2021 at a 001 0 eng d
020			_a9780730390329
040			_aCSPC _beng _cCSPC _dCSPC _erda
050	0	0	_aHF5415.1265 _b.I845 2021
082	0		_223 _a658.872 _bIs2s
100	1		_aIseli, Franziska, _eauthor.
245	1	0	_aSocial media for small business : _bmarketing strategies for business owners / _cFranziska Iseli.
264		1	_aMilton, Queensland : _bJohn Wiley & Sons Australia, Ltd, _c2021.
300			_axv, 219 pages : _billustrations ; _c23 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
500			_aIncludes index.
505	0		_aPart I: The power of social media -- Why social media? -- What is social media? -- The MAVERICK principles -- Part II: Always start with strategy -- What is marketing? -- Building your marketing machine -- Creating your brand strategy -- Social media content strategy -- Your social media plan -- Part III: Social media channels -- Facebook -- Instagram -- LinkedIn -- Twitter -- Pinterest -- YouTube.
520			_a"Social Media For Small Business delivers a step-by-step guide to unlocking the potential of social media to grow your business. Award-winning author and entrepreneur Franziska Iseli walks you through how to use Facebook, LinkedIn, Instagram, YouTube, Twitter, and Pinterest to market your small-to medium-sized business ... Perfect for busy business owners, business managers and marketing teams wanting to find new and effective marketing tools to attract more customers, Social Media For Small Business also belongs on the bookshelves of anyone who has difficulty with or wants to learn more about how social media can have a positive impact on their business and brand"-- Provided by publisher.
650		0	_aInternet marketing.
650		0	_aOnline social networks _xEconomic aspects.
650		0	_aSmall business _xManagement.
942			_2ddc _n0 _cBK _e23 _h658.872 _iIs2s _kCIR _m2021
999			_c32713 _d32713