000			04121cam a22004698i 4500
001			22757961
003			CSPC
005			20260721144152.0
008			220819s2023 iau j 001 0 eng
010			_a 2022034581
020			_a9781266151637 _q(paperback)
035			_a22757961
040			_aDLC _beng _cDLC _erda _dCSPC
042			_apcc
050	0	0	_aHF1416 _b.C375 2023
082	0	0	_a658.84 _bC282i _223/eng/20221011
100	1		_aCateora, Philip R., _eauthor.
245	1	0	_aInternational marketing / _cPhilip R. Cateora, and [and 3 others].
250			_aNineteenth Edition.
263			_a2301
264		1	_aNew York, NY : _bMcGraw Hill LLC, _c2024.
300			_axxvi, 710 pages : _bcolor illustrations ; _c28 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_a"Previous editions © 2020, 2016, 2013, and 2011"--T.p. verso.
500			_aIncludes indexes.
505	0		_aPart One. An overview -- The scope and challenge of international marketing -- The dynamic environment of international trade -- Part Two. The cultural environment of global markets -- History and geography: the foundations of culture -- Cultural dynamics in assessing global markets -- Culture, management style, and business systems -- The political environment: a critical concern -- The international legal environment: playing by the rules -- Part Three. Assessing global market opportunities -- Developing a global vision through marketing research -- Economic development and the Americas -- Europe, Africa, and the Middle East -- The Asia pacific region -- Part Four. Developing global marketing strategies -- Global marketing management: planning and organization -- Products and services for consumers -- Products and services for businesses -- International marketing channels -- Integrated marketing communications and international advertising -- Personal selling and sales management -- Pricing for international markets -- Part Five. Implementing global marketing strategies -- Inventive negotiations with international customers, partners, and regulators -- Part Six. Supplementary material.
520			_a"In this edition, The Landscape At the start of the last millennium, the Chinese were the preeminent international traders. Although a truly global trading system would not evolve until some 500 years later, Chinese silk had been available in Europe since Roman times. At the start of the last century, the British military, merchants, and manufacturers dominated the seas and international commerce. Literally, the sun did not set on the British Empire. At the start of this century, the United States had surged past a faltering Japan to retake the lead in global commerce. The American domination of information technology has since been followed by the political upheaval of 9/11 and the economic shocks of 2001 and 2008. China started the 21st century as the largest military threat to the United States, and within a decade it had become a leading, though often difficult, trading partner. Now, as the 2020s are upon us, China's international influence grows while the United States cedes some global leadership under a nationalistic American president. Most would agree that Russia threatens global peace more than the rest"-- _cProvided by publisher.
521			_aAges 18+ _bMcGraw Hill LLC
521			_aGrades 10-12 _bMcGraw Hill LLC
650		0	_aExport marketing.
650		0	_aInternational business enterprises.
700	1		_aMoney, R. Bruce _q(Richard Bruce), _eauthor.
700	1		_aGilly, Mary C., _eauthor.
700	1		_aGraham, John L., _eauthor.
776	0	8	_iOnline version: _aCateora, Philip R. _tInternational marketing _bNineteenth Edition. _dDubuque : McGraw Hill LLC, 2023 _z9781266828522 _w(DLC) 2022034582
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK _e23 _h658.84 _iC282i _kGRD _m2024 _n0
999			_c32705 _d32705