000			02880cam a2200409 i 4500
001			22835971
003			CSPC
005			20260721104458.0
008			221020s2023 enka b 001 0 eng
010			_a 2022050744
020			_a9781350347588 _q(paperback)
035			_a22835971
040			_aDLC _beng _erda _cDLC _dCSPC
042			_apcc
050	0	0	_aHD30.28 _b.M257 2023
082	0	0	_a658.4012 _bM189s _223/eng/20221020
100	1		_aMacIntosh, Robert, _eauthor.
245	1	0	_aStrategic management : _bstrategists at work / _cRobert MacIntosh, Donald MacLean, and Craig Robinson.
250			_a2nd edition.
264		1	_aLondon ; _aNew York, NY : _bBloomsbury Academic, _c2023.
300			_axii, 248 pages : _billustrations ; _c24 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction -- A brief history of strategy and strategists -- Diagnosis -- Strategic intent -- Trends and opportunities -- Resources and capability -- Strategic options -- Evaluating strategy -- Building a comprehensive strategy -- The strategy cycle -- From logic to action -- Complexity, strategy, transformation and leadership -- The strategy cycle in practice -- Apple -- Nokia -- ABB -- Nine dragons.
520			_a"Focusing on the practicalities of developing business strategy, this textbook provides an intuitive approach to developing a strategic plan. The authors share what they have learned through two decades of strategy work with a myriad of organisations, presenting theory and delivering key insights into the strategist's role. This is the second edition of the text. The authors demonstrate their unique Strategy Cycle approach, which combines strategic logic (in the form of detailed plans) with the aesthetic, creative and interpretive process of bringing a strategy to life by storytelling. They examine familiar planning tools to identify where value truly lies, while introducing new ideas and methods, culminating in a simple and succinct 10-component strategy"-- _cProvided by publisher.
650		0	_aStrategic planning.
650		0	_aBusiness planning.
700	1		_aMaclean, Donald _c(Professorial Research Fellow), _eauthor.
700	1		_aRobinson, Craig _c(Reader in business education), _eauthor.
776	0	8	_iOnline version: _aMacIntosh, Robert. _tStrategic management _bSecond edition. _dLondon ; New York, NY : Bloomsbury Academic, 2023 _z9781350347601 _w(DLC) 2022050745
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK _e23 _h658.4012 _iM189s _kCIR _m2023 _n0
999			_c32694 _d32694