000			02849cam a22004218i 4500
001			23202857
003			CSPC
005			20260721092214.0
008			230627s2024 nju 001 0 eng c
010			_a 2023027943
020			_a9781119802860 _q(paperback)
035			_a23202857
040			_aMdU/DLC _beng _erda _cMdU _dDLC _dCSPC
042			_apcc
050	0	0	_aHF5415.13 _b.A354 2023
082	0	0	_a658.8 _bAa41s _223/eng/20230912
100	1		_aAaker, David A., _eauthor.
245	1	0	_aStrategic market management / _cDavid A. Aaker and Christine Moorman.
250			_aTwelfth edition.
263			_a2310
264		1	_aHoboken, New Jersey : _bJohn Wiley & Sons, Inc., _c2023.
300			_ax, 395 [C-13, A-7, N-27, I-18] pages ; _c23 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aIncludes index.
505	0		_aStrategic market management - an introduction and overview -- Part One. Strategic market analysis -- Environmental analysis -- Customer analysis -- Competitor analysis -- From strategic market analysis to marketing strategy -- Part Two. Creating marketing strategy -- Creating advantage: customer value leadership -- Building and managing customer relationships -- Creating valuable customers -- Creating strong brands -- Strategic brand management -- Part Three. Managing marketing strategies for growth -- The growth imperative -- Full-spectrum innovation -- Evaluating growth options -- Managing global strategies -- Managing the business and brand portfolio -- Part Four. Implementing marketing strategy -- Harnessing the organization -- How marketing activities create value for companies.
520			_a"This 12th edition of Strategic Marketing Management continues its mission to help business leaders develop marketing strategies that lead to enduring competitive advantage-a task that has become more daunting over the years. In most markets, competitors are reaching parity on basic functional benefits. Digital disruption is shaking most markets and challenging companies to find new sources of value and new business models. It is a challenging and exciting time to lead companies-full of opportunities and threats"-- _cProvided by publisher.
650		0	_aMarketing _xManagement.
650		0	_aStrategic planning.
700	1		_aMoorman, Christine, _eauthor.
710	2		_aJohn Wiley & Sons, _epublisher.
776	0	8	_iOnline version: _aAaker, David A. _tStrategic market management. _bTwelfth edition _dHoboken, NJ : Wiley, [2024] _z9781119802891 _w(DLC) 2023027944
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK _e23 _h658.8 _iAa41s _kCIR _m2023 _n0
999			_c32689 _d32689