000			03414cam a22003978i 4500
001			22735335
003			CSPC
005			20260720153916.0
008			220803s2023 nyu b 001 0 eng
010			_a 2022036653
020			_a9781032209401 _q(paperback)
035			_a22735335
040			_aDLC _beng _erda _cDLC _dCSPC
042			_apcc
050	0	0	_aHF5549 _b.M52778 2023
082	0	0	_a352.6 _bM687h _223/eng/20220803
100	1		_aMishra, Teena, _d1984- _eauthor.
245	1	0	_aHuman resource management and internal marketing / _cTeena Mishra.
263			_a2301
264		1	_aNew York, NY ; _aAbingdon, Oxon : _bRoutledge, _c2023.
300			_axvi, 224 pages : _billustrations ; _c23 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
490	0		_aRoutledge advances in management and business studies
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction -- Thoughts on internal marketing -- Internal marketing dimensions -- Significance of internal marketing in the 21st century -- Implementation strategy -- Models of internal marketing -- Internal marketing, human resource management, and technology -- Service journey of internal marketing -- Mechanism of internal marketing -- Reorientation of total quality management -- Internal marketing and market orientation -- Internal marketing and service quality -- Internal marketing and commitment -- Thoughts on internal marketing.
520			_a"This book explains various key concepts of internal marketing and its relation to human resource management, commitment, service quality, market orientation, etc. Various human resource models are insufficient to define internal marketing. Therefore there is a need to focus on the models and key concepts of human resource management and internal marketing and in what way they contribute to organizational success. It involves motivation, internal market research, internal communication, internal segmentation, employee retention, inter-functional coordination, and internal branding. The current need for human resource management is to link human resource management and marketing practices which are called internal marketing. Internal marketing plays an eminent role in organizational success. This book helps students, practitioners, start-ups, and educationists. This is a research monograph that will assist an organization to decide the future of human resource management as well as organizational development. This book is for marketing as well as human resource discipline. As internal marketing is the integration of marketing and human resource management. Due to new technology, globalization, and liberalization market need and demand are also changing, thus it is necessary to understand new trends in the application of human resources. Therefore, it is necessary to motivate and satisfy internal customers and make them market and skill-oriented"-- _cProvided by publisher.
650		0	_aPersonnel management.
650		0	_aMarketing _xManagement.
650		0	_aOrganizational effectiveness.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK _e23 _h352.6 _iM687h _kCIR _m2023 _n0
999			_c32685 _d32685