000 03126cam a22003978i 4500
001 22782910
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008 220908s2024 nyu 001 0 eng
010 _a 2022043396
020 _a9781266191862
_q(papercover)
035 _a22782910
040 _aDLC
_beng
_erda
_cDLC
_dCSPC
042 _apcc
050 0 0 _aHD30.28
_b.R6646 2024
082 0 0 _a658.4012
_bR742s
_223/eng/20220908
100 1 _aRothaermel, Frank T.,
_eauthor.
245 1 0 _aStrategic management /
_cFrank T. Rothaermel.
250 _aSixth edition.
263 _a2301
264 1 _aNew York, NY :
_bMcGraw Hill LLC,
_c2024.
300 _axxix, 558 [CI-6, NI-10, SI-18] pages :
_bcolor illustrations ;
_c25 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 _aPart One. Analysis -- What is strategy? -- Strategic leadership: managing the strategy process -- External analysis: industry structure, competitive forces, and strategic groups -- Internal analysis: resources, capabilities, and core competencies -- Shared value and competitive advantage -- Part Two. Formulation -- Business strategy: differentiation, cost leadership, and blue oceans -- Business strategy: innovation, entrepreneurship, and platforms -- Corporate strategy: vertical integration and diversification -- Corporate strategy: strategic alliances, mergers, and acquisitions -- Global strategy: competing around the world -- Part Three. Implementation -- Organizational design: structure, culture, and control -- Corporate governance, business ethics, and business models -- Part Four. Minicases -- How to conduct a case analysis -- Part Five. Full-length cases.
520 _a"The market for strategy texts can be broadly separated into two overarching categories: traditional application-based and research-based. Traditional application-based strategy books represent the first-generation texts with first editions published in the 1980s. The researchbased strategy books represent the second-generation texts with first editions published in the 1990s. I wrote this text to address a needed new category-a third generation of strategy content that combines into one the student-accessible, application-oriented frameworks of the first-generation texts with the research-based frameworks of the second-generation texts. The market response to this unique approach to teaching and studying strategy continues to be overwhelmingly enthusiastic"--
_cProvided by publisher.
650 0 _aStrategic planning.
650 0 _aManagement.
776 0 8 _iOnline version:
_aRothaermel, Frank T.
_tStrategic management
_bSixth edition.
_dNew York, NY : McGraw Hill LLC, [2024]
_z9781265954574
_w(DLC) 2022043397
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cBK
_e23
_h658.4012
_iR742s
_kCIR
_m2024
_n0
999 _c32684
_d32684