| 000 | 02367nam a2200289 i 4500 | ||
|---|---|---|---|
| 003 | CSPC | ||
| 005 | 20260507161609.0 | ||
| 008 | 260507s2022 ph b 000 0 eng d | ||
| 020 | _a9786214271214 | ||
| 040 |
_aCSPC _beng _cCSPC _erda |
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| 050 | 0 | 0 |
_aHF5415.1263 _b.C365 2022 |
| 082 | 0 | 0 |
_a658.804 _bC146b |
| 100 | 1 |
_aCamilar-Serrano, Angelita Ong, _eauthor. |
|
| 245 | 1 | 0 |
_aBusiness-to-business marketing / _cAngelita Ong Camilar-Serrano. |
| 264 | 1 |
_aIntramuros, Manila : _bUnlimited Books Library Services & Publishing Inc., _c2022. |
|
| 300 |
_ax, 194 pages ; _c25 cm. |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 504 | _aIncludes bibliographical references. | ||
| 505 | 0 | _aThe nature of the business-to-business market -- Segmentation, targeting and positioning in business marketing -- Marketing mix in the business market -- Organizational buying -- Organizational selling -- Business to business service delivery -- Business sourcing and outsourcing -- Emerging trends and issues in B2N marketing. | |
| 520 | _a"In business, there are transactions that involve a manufacturer and wholesaler, or a wholesaler and a retailer. This is the idea behind business-to-business (B2B)which conducts business between companies and not between a company and an individual consumer. B2B transactions are likely to take place in the supply chain, where a business company will purchase raw materials from another business company to be used in the manufacturing process. This is also common for auto industry companies, along with property management, housekeeping, and industrial cleaning companies. The goal of this book is to let students understand the importance of B2Bmarketing and the way it is operating. The book includes activities that make them experiences what real business-to-business marketers have done in becoming successful. It also contains updated articles about B2B marketing. This book is written for use and appreciation of students and instructors who are in the field of marketing particularly in B2B"-- Preface of the book. | ||
| 650 | 0 | _aIndustrial marketing. | |
| 650 | 7 | _aBusiness-to-Business-Marketing. | |
| 942 |
_2ddc _n0 _cBK _h658.804 _iC146b _kFIL _m2022 |
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| 999 |
_c32521 _d32521 |
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