000			02782nam a2200289 i 4500
003			CSPC
005			20260507154641.0
008			260507s2023 ph a b 000 0 eng d
020			_a9786214271535
040			_aCSPC _beng _cCSPC _erda
050	0	0	_aHB172 _b.M373 2023
082	0	0	_a338.5 _bM331m
100	1		_aMarcelo, Danilo F., Jr., _eauthor.
245	1	0	_aMicroeconomics : _btheories and applications / _cDanilo F. Marcelo Jr.
250			_aSecond edition.
264		1	_aIntramuros, Manila : _bUnlimited Books Library Services & Publishing Inc., _c2023.
300			_ax, 213 pages ; _c23 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references.
505	0		_aEconomic history of the Philippines -- Resource utilization -- Mixed economy -- Demand, supply, and equilibrium -- Elasticity -- Consumer behavior -- Cost -- Profit, loss, and perfect competition -- Monopoly -- Monopolistic competition -- Oligopoly -- Labor markets, wage rates, and labor unions -- Rent, interests, and profit.
520			_a"Millions of Filipinos do not have a full grasp of what Economics is and millions more do not care about it. Ironically, in other countries, an Economist belongs to a high value job and therefore receives higher pay than most other profession. In fact, there are positions in the government reserved exclusively for an Economist. In our country, however, the study of economics is not that brilliant choice among students. They do not see the need for it notwithstanding the fact that we have former Presidents Gloria Macapagal-Arroyo and Benigno Simeon Aquino as economics graduate. We also have Bangko Sentral ng Pilipinas Governor Amado Tetangco and Solita Monsod as economics graduate, and a lot more. The study of Economics is helpful not just in policy making but also applicable in the choices we make. In this book, I will try to explain the concepts and theories of economics and how we apply it in our daily lives in a very simplified manner. This book, however, remains to be intended for students studying basic economic principles. Economics is more than demand and supply. Economics also shows that people respond to incentives. You bundle a free conditioner to a large bottle of shampoo and people would shift to your brand; or allow a buyer t buy 1 and take another 1, and surely they will run to your store; or a discount to a next purchase - these are strategies to attract patrons because people respond to incentives"-- Preface of the book.
650		0	_aMicroeconomics.
942			_2ddc _n0 _cBK _h338.5 _iM331m _kFIL _m2023
999			_c32514 _d32514