000 02316nam a2200301 i 4500
003 CSPC
005 20260804120551.0
008 260506s2024 ph b 000 0 eng d
020 _a9786214092192
040 _aCSPC
_beng
_cCSPC
_erda
050 0 0 _aHD30.28
_b.A978 2024
082 0 0 _a658.4012
_bAu792s
100 1 _aAustria, Mary Chris,
_eauthor.
245 1 0 _aStrategic management /
_cMary Chris Austria, Arjhel Valenton Domingo, and Jayson M. Noveda.
264 1 _aMandaluyong City :
_bBooks Atbp. Publishing Corp.,
_c2024.
300 _aviii, 178 pages ;
_c25 cm.
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
504 _aIncludes bibliographical references.
505 0 _aThe nature of strategic management -- Strategy formulation: developing business mission -- Strategy formulation: the external assessment -- Strategy formulation: the internal assessment -- Strategy formulation framework -- Strategy implementation -- Strategy evaluation.
520 _a"The major purpose of developing and publishing this book, Strategic Management, is to educate students with a wide range of information on what strategic management entails in today's challenging world. In essence, many individuals are unaware of how the strategy-making process affects them. This book was written to assist students to comprehend these concerns in depth. The goal of this book is to explain why strategic management is vital to individuals, the organizations they work for, and the society in which they live in a clear, comprehensive, yet succinct manner. The goal in developing this book was to establish a "big picture" overview of what strategic management is, what strategic managers do, and how the strategy-making process influences firm performance. The book takes a targeted, comprehensive approach to teaching students about the nature, functions, and fundamental building elements of strategic management"-- Preface of the book.
650 0 _aStrategic planning.
700 1 _aDomingo, Arjhel Valenton,
_eauthor.
700 1 _aNoveda, Jayson M.,
_eauthor.
942 _2ddc
_n0
_cBK
_h658.4012
_iAu792s
_kFIL
_m2024
999 _c32509
_d32509