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008 260430s2023 nyua b 001 0 eng d
020 _a9781984679130
040 _aCSPC
_beng
_cCSPC
_erda
050 0 0 _aTX911
_b.I587 2023
082 0 0 _a647.94068
_bIn891
_223
245 0 0 _aIntroduction to hospitality operations.
264 1 _aNew York :
_b3G E-Learning,
_c2023.
300 _axv, 321 pages :
_billustrations ;
_c25 cm.
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
504 _aIncludes bibliographical references and index.
505 0 _aIntroduction to hospitality industry -- Front office operation -- Food and beverage service operations -- Laundry operations -- Room service management -- Hospitality marketing -- Safety and security management.
520 _a"Hospitality businesses that provide customers with a positive experience will reap the benefits of a higher customer retention rate, as opposed to their counterparts who offer a less pleasant experience. Hospitality is also important for businesses because it encourages positive customer reviews. Understanding hospitality operations is not easy. Services are intangible, highly variable, not transportable, and perishable. In addition, hotels, restaurants, and similar experiences involve more customer touchpoints and are significantly less productive than manufacturing sectors - and even other service industries like retail and professional services. As a result, hospitality operations often require specialized analytical frameworks and tools. This book specifically focuses on the hospitality industry in terms of operations management. The hospitality industry extends beyond the most prominent sectors of hotels and restaurants: hospitality broadly includes lodging, food and beverage service, meetings and events facilitation, theme parks and amusements, casino gaming, clubs of several types, and a variety of travel services - air, rail, automotive, and cruising among them"-- Back cover.
650 0 _aHospitality industry.
650 0 _aHotel management.
710 1 _a3G E-Learning.
942 _2ddc
_n0
_cBK
_h647.94068
_iIn891
_kCIR
_m2023
_e23
999 _c32479
_d32479