000			03836nam a2200277 i 4500
003			CSPC
005			20260428155151.0
008			260428s2024 onca b 001 0 eng d
020			_a9781774697139
040			_aCSPC _beng _cCSPC _erda
050	0	0	_aHF5415.32 _b.S268 2024
082	0	4	_223 _a658.8342 _bSa596c
100	1		_aSantos, Joao Heitor De Avila, _eauthor.
245	1	0	_aConsumer behavior / _cJoao Heitor De Avila Santos.
264		1	_aBurlington, Ontario : _bToronto Academic Press, _c2024.
300			_axv, 244 pages : _billustrations ; _c25 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction to consumer behavior -- Consumer culture and influences on consumer behavior -- Consumer perception, motivation, and attitude -- Consumer behavior research -- Consumer buying behavior process -- Consumer decision making -- Consumer behavior outcomes and issues.
520			_a"This book introduces the readers to the significance of consumer behavior. It sheds light on consumer culture and its influence on consumer behavior. In addition, this book also emphasizes consumer perception, motivation and attitude, consumer decision-making, and consumer behavior outcomes and issues. The first chapter gives an introduction to consumer and consumer behavior. It also highlights the origin of consumer behavior and its scope. The nature and importance of consumer behavior have also been discussed towards the end of this chapter. The second chapter takes the readers through the concept of consumer culture. It will provide knowledge about the components of culture, such as communication, cognitive, behavioral, and material. Towards the end, this chapter talks about the impact of economic factors on consumer behavior. After that, the third chapter explains consumer perception, motivation, and behavior. Also, it talks about the nature and characteristics of perception. Later, essential elements in consumer perception are also discussed to give a clear insight to the reader. The fourth chapter provides insights into consumer behavior research. It also explains the history of consumer research. The process, role, importance, and types of consumer behavior have also been discussed later in the chapter. Then the fifth chapter introduces the readers to the consumer buying behavior process and its characteristics. Also, the chapter deals with the different types of consumer buying behavior, factors affecting consumer buying behavior, and models of consumer buying behavior. The sixth chapter sheds light on the concept of consumer decision-making. It talks about the different levels of consumer decision-making. In addition, the chapter also discusses the various dimensions of consumers, stages of the consumer decision-making process, and the consumer decision support system. Various consumer behavior outcomes and issues have been discussed in the last chapter of this book. Towards the end of this chapter, tactics to decrease the consumer's resistance to innovations, consumer ethics, and consumer social responsibilities have been discussed. Different characteristics of innovation resistance are also been discussed. This book has been designed to suit the knowledge and pursuit of the researcher and scholars and to empower them with various aspects of consumer behavior so that they are updated with the information. I hope that the readers find the book explanatory and insightful and that scholars across various fields refer to this book"-- Back cover.
650		0	_aConsumer behavior.
942			_2ddc _n0 _cBK _h658.8342 _iSa596c _kCIR _m2024 _e23
999			_c32444 _d32444