000			02799nam a2200289 i 4500
003			CSPC
005			20260311130412.0
008			260311s2024 ii b 001 0 eng d
020			_a9789357515993
040			_aCSPC _beng _cCSPC _erda
050	0	0	_aHF5415.1265 _b.M554 2024
082	0	0	_a658.872 _bM589i _223
100	1		_aMike, Adam, _eauthor.
245	1	0	_aInternet marketing : _bhistory, concept and strategies / _cAdam Mike.
250			_aFirst edition.
264		1	_aNew Delhi, India : _bRandom Publications LLP, _c2024.
300			_axi, 324 pages ; _c24 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references and index.
505	0		_aIntegrated marketing communications -- Market analysis and competitor analysis -- Research methodologies -- Survey and measuring purchase behaviour -- Survey of consumption expenditure -- Securing e-commerce: a systematic approach -- Electronic commerce for small to medium sized enterprises -- Promotion: integrated marketing communication -- The risks and rewards of electronic commerce.
520			_a"Marketing is all about reaching your target audience at the right place and at the right time. With more than 4.8 billion people using the internet today, internet marketing is one of the easiest and most affordable ways to reach your prospects. The word "internet marketing" refers to all online advertising of goods and services. Regardless of the type or scale of your company, you can use a variety of online channels and methods of communication to create an extensive internet marketing strategy that makes it easier for customers and clients to find you. Internet marketing is the promotion of a company and its products or services through online tools that generate leads, drive traffic, and boost sales. Also called online marketing or digital marketing, internet marketing relies on digital channels to distribute promotional messages. Internet marketing is an umbrella term that covers a wide range of marketing strategies and avenues. From emails, search engines, social media posts, and blog articles, there's one common theme among all of these tactics: They all focus on delivering content. This book describes the importance of digital resources such as social media and web analytics for the purpose of undertaking digital marketing. Internet Marketing is designed for students of business and management courses specializing in marketing. The book would also be useful for marketing professionals"-- Back cover.
650		0	_aInternet marketing.
942			_2ddc _n0 _cBK _h658.872 _iM589i _kCIR _m2024 _e23
999			_c32030 _d32030