000			03613cam a2200457 i 4500
001			22897011
003			CSPC
005			20260303114438.0
008			221209t20232023nyu b 001 0 eng d
010			_a 2022951477
020			_a9781398609044 _q(paperback)
035			_a22897011
035			_a(OCoLC)1371240135
040			_aWNE _beng _cWNE _erda _dWNE _dB6U _dCLE _dDLC _dCSPC
042			_alccopycat
050	0	0	_aHF5548.2 _b.D764 2023
082	0	4	_223 _a658.872 _bD873d
100	1		_aDuffey, Chris, _eauthor.
245	1	0	_aDecoding the metaverse : _bexpand your business using Web3 / _cChris Duffey.
264		1	_aLondon, United Kingdom : _bKogan Page, _c2023.
300			_axiv, 354 pages ; _c24 cm.
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aPart One. Decoding the platform -- Web 1.0, web 2.0, web 3.0 -- The metaverse -- Blockchain: the basic building block of the metaverse -- Part Two. Decoding the experience -- Non-fungible tokens -- Gaming -- Entertainment -- Digital fashion -- Tokenomics -- 3D worlds -- Infrastructure -- Part Three. Decoding the imperative -- Ethics, privacy and security, and standards -- Connection, unity, and community -- Conclusion: world of empowerment.
520			_a"Discover the profitable business opportunities within the metaverse and learn how you can and why you should get your company involved today. In Decoding the Metaverse, Creative Cloud strategist and Web3 expert Chris Duffey establishes a roadmap for entry to the metaverse. Written to help businesses get a handle on a complex new business opportunity, the book begins by explaining how previous iterations of the internet led to the creation of immersive digital technology with Web3 before detailing the building blocks of the metaverse. The book takes readers through the future of digital spaces, offering insight into immersive experiences, customer engagement, product-led growth and profitability. The chapters focus on the building blocks of the metaverse, including NFTs, blockchain, tokenomics, gaming and virtual real estate. Each chapter is paired with a corresponding case study from well-known brands currently working in the metaverse. Decoding the Metaverse ends with guiding principles about the ethical ramifications of immersive experiences and digital governance. Throughout Decoding the Metaverse, Duffey highlights the importance of reaching customers through shared immersive experiences. Showcasing the potential impact of working with Web3, he explains how companies can use these opportunities to further their reach and grow their revenue. Readers will step away from the book eager to get their companies involved today"-- Amazon.com.
650		0	_aBusiness _xComputer networks.
650		0	_aBusiness enterprises _xTechnological innovations.
650		0	_aMetaverse _xEconomic aspects.
650		0	_aShared virtual environments _xEconomic aspects.
650		0	_aElectronic commerce.
650		6	_aEnvironnements virtuels partagés _xAspect économique.
650		6	_aCommerce électronique.
650		6	_aAffaires _xRéseaux d'ordinateurs.
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2ddc _cBK _e23 _h658.872 _iD873d _kCIR _m2023 _n0
999			_c31925 _d31925