000			03009nam a2200301 i 4500
003			CSPC
005			20260113163524.0
008			260113s2024 ph a b 000 0 eng d
040			_aCSPC _beng _cCSPC _erda
090			_aUTH BSTM A656t 2024
100	1		_aAquiler, Trisha C. _eauthor.
245	1	0	_aTourist behavior on resorts in Itangon, Bula, Camarines Sur / _cTrisha C. Aquiler, Jamaica A. Hallare, and Christal M. Litam
300			_a160 leaves.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
502			_aUndergraduate Theses (BSTM) - Tourism Management. _cCamarines Sur Polytechnic Colleges, 2024.
504			_aIncludes bibliographic references.
520	3		_aThis study investigates the behavior of tourists visiting resorts in Itangon, Bula, Camarines Sur, focusing on factors that influence their preferences, motivations, and overall experiences. Using a descriptive research method, the study collected data from 200 respondents through survey questionnaires and statistical analyses, including percentage technique, weighted mean, and Spearman correlation. The objectives were to examine the demographic profiles of tourists, identify factors affecting their behavior, evaluate their destination experiences, and propose strategies to enhance the resorts' appeal. Findings reveal that most tourists prioritize relaxation, safety, natural beauty, and affordability when choosing resorts. These preferences reflect the region's unique offerings, such as pristine beaches and warm hospitality, which align with their desire for escapism and family bonding. Challenges identified include limited marketing efforts, insufficient infrastructure, and environmental maintenance. Despite these issues, tourists expressed high satisfaction with the picturesque surroundings and customer service. The study concludes that resorts in Itangon, Bula, hold immense potential for sustainable tourism development if supported by collaborative efforts between resort operators and local government units. It recommends the enhancement of tourism infrastructure, effective marketing strategies, and continuous improvement of services to meet tourist expectations. These measures aim to foster greater satisfaction, loyalty, and long-term sustainability. To address the study's objectives, a travel vlog showcasing Itangon's resorts was developed as an output. The vlog aims to attract more visitors by highlighting the region's beauty, unique experiences, and affordability. This initiative serves as a practical tool to promote tourism and strengthen the local economy.
700	1		_aHallare, Jamaica A. _eauthor.
700	1		_aLitam, Christal M. _eauthor.
720			_aIllo, Norel Peter M. _eadviser.
720			_aSotero, Maria Luisa O. _echair, panelist.
720			_aDe Villa, Rochelle M. _epanelist.
720			_aLumabe, John Mykelle H. _epanelist.
942			_2ddc _n0 _cUM _hA656t _iBSTM _kUTH _m2024
999			_c31460 _d31460