000			03516nam a2200325 i 4500
003			CSPC
005			20260120170156.0
008			260109s2024 je a b 001 0 eng d
020			_a9798891612174
040			_aCSPC _beng _cCSPC _erda
082	0	4	_a658.8 _bJ231b
100	1		_aJames, Brandon, _eauthor.
245	1	0	_aBroadcast promotion and merchandising / _cBrandon James.
264		1	_aJersey City : _bAlexis Press, _c2024.
300			_aviii, 283 pages : _billustrations ; _c23 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction to broadcast promotion and merchandising -- Audience engagement strategies -- On-Air promotion techniques -- Off-Air promotion strategies -- Merchandising for broadcast -- Promotional planning and strategy -- Promotional campaign execution -- Promotional evaluation and analytics -- Legal and ethical considerations -- Future trends in broadcast promotion and merchandising.
520			_a"In "Broadcast Promotion and Merchandising," readers will find a wealth of practical strategies and real-world case studies that illustrate the book's concepts. It not only provides a theoretical foundation but also offers actionable advice on how to apply these principles to build successful promotional and merchandising campaigns. The book covers a wide range of media platforms, from traditional television and radio to the ever-expanding digital landscape. It explores the nuances of each platform, highlighting the unique challenges and opportunities they present. For instance, it delves into the intricacies of crafting compelling teaser trailers for a new TV series, optimizing social media engagement for a streaming service, or capitalizing on cross-platform merchandising for a blockbuster movie franchise. Moreover, "Broadcast Promotion and Merchandising" doesn't just focus on the promotional aspects; it emphasizes the importance of audience analysis and understanding consumer behavior. By diving into the psychology behind viewers' choices and preferences, the book equips readers with the ability to tailor their promotion and merchandising efforts to specific target audiences effectively. Additionally, the book recognizes the significance of ethics and responsibility in the media industry. It explores topics like responsible advertising, transparent content promotion, and the role of media in society. It encourages professionals to strike a balance between business goals and ethical considerations, fostering a responsible and sustainable approach to promotion and merchandising. "Broadcast Promotion and Merchandising" is a comprehensive guide that not only offers a deep understanding of the strategies and tactics used in the media and entertainment industry but also instills a sense of responsibility and ethics in its readers. It is a valuable resource for students, professionals, and enthusiasts alike who are eager to excel in the ever-evolving world of broadcast promotion and merchandising." -- Back cover
650		0	_aAdvertising in broadcasting.
650		0	_aBroadcast advertising.
650		0	_aSales promotion.
650		0	_aMerchandising.
650		0	_aMarketing communications.
650		0	_aAudience analysis (Broadcasting).
942			_2ddc _n0 _cBK _h658.8 _iJ231b _kCIR _m2024
999			_c31406 _d31406