000			02037nam a22003855i 4500
001			23125098
003			CSPC
005			20260106150633.0
008			230511s2023 cau 000 0 eng
010			_a 2023938645
020			_a9781529773699 _q(paperback)
035			_a23125098
040			_aDLC _beng _erda _cDLC _dCSPC
042			_apcc
050	0	4	_aP96.M34 _bK86 2024
082	0	4	_223 _a302.230689 _bK962s
100	1		_aKüng, Lucy, _eauthor.
245	1	0	_aStrategic management in the media : _btheory to practice / _cLucy Küng.
250			_aThird edition.
263			_a2312
264		1	_aLondon ; _aThousand Oaks : _bSAGE, _c2023.
300			_axvii, 262 pages ; _c24 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction -- The strategic context -- Strategic concepts for the media -- Strategic responses to technological change -- Creativity and innovation -- Culture and strategy -- Leadership -- Conclusions: generative ai and the disruption of digital.
520			_a"Strategic management is at the heart of any successful media organisation. This comprehensive textbook, fully updated for the third edition, provides an overview of the landscape of the media industry by examining the strategic models driving each of its sectors. Lucy Küng, a leading academic in the field of media management, examines the fast pace of recent change in the media. The third edition introduces new practice, management and exercise cases, where students are invited to apply theory to real-world scenarios"-- _cProvided by publisher.
650		0	_aMass media _xManagement.
650		0	_aStrategic planning.
906			_a0 _bibc _corignew _d2 _eepcn _f20 _gy-gencatlg
942			_2ddc _cBK _e23 _h302.230689 _iK962s _kCIR _m2024 _n0
999			_c31291 _d31291