| 000 | 02635nam a2200289 i 4500 | ||
|---|---|---|---|
| 003 | CSPC | ||
| 005 | 20261012133304.0 | ||
| 008 | 251216s2023 ii a b 001 0 eng d | ||
| 020 | _a9788196284732 | ||
| 040 |
_aCSPC _beng _cCSPC _erda _dCSPC |
||
| 050 | 0 | 4 |
_aP96.M34 _b.M43 2023 |
| 082 | 0 | 4 |
_a302.23068 _bM468 |
| 245 | 0 | 0 |
_aMedia management / _cedited by Albert Fernandes. |
| 264 | 1 |
_aNew Delhi, India : _bDiscovery Publishing House, _c2023. |
|
| 300 |
_a237 pages : _billustrations ; _c25 cm. |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aThe nature of work in the media industries -- Mixed messages for our next generation of scientists -- Social media -- Online journalism -- Impact of online media on print media in developing countries -- Journalism innovation labs 2.0 in media organisations -- Social media monitoring (SMM) with CRM in symantec -- Native advertising -- Mindfulness based on the perceptive consciousness as pedagogical link between technology and education -- Journalism and social movements -- Women, life, freedom -- Science communication in India -- Prejudice in criminal case -- The role of public trust and media in managing the dissemination of COVID-19 related news in Switzerland -- Social media and technology trends in HRM. | |
| 520 | _a"This book focuses on the field of media management and economics, examining its diverse, international, historical and ever-changing environment. This book includes research and examples that reflect the current state of the industry, covering topics such as convergence, new media, and international aspects and their impact on leadership and planning. The book notes that most media management research focuses on global, European, and American markets but also highlights the increasing interest in this discipline. However, the book points out that there has not been enough research on the competencies of media managers, such as their leadership, motivation, decision making, planning, and ethical standards. The book provides theoretical chapters, methodological insights, and qualitative case studies of contemporary practices, making it essential reading of students and practitioners involved in media management globally." -- Back cover | ||
| 650 | 0 |
_aMass media _xManagement. |
|
| 650 | 0 | _aMedia management. | |
| 700 | 1 |
_aFernandes, Albert, _eeditor. |
|
| 942 |
_2ddc _n0 _cBK _h302.23 _iM468 _kCIR _m2023 |
||
| 999 |
_c31254 _d31254 |
||