000 01418nam a2200253 i 4500
003 CSPC
005 20261029134427.0
008 251215s2023 ph a b 000 0 eng d
020 _a9786214092079
040 _aCSPC
_beng
_cCSPC
_erda
082 0 4 _a302.2
_bC31e
100 1 _aCaudilla, Jesus Perry L.,
_eauthor.
245 1 0 _aEssentials of purposive communication /
_cJesus Perry L. Caudilla.
264 1 _aMandaluyong City :
_bBook Atbp. Publishing Corp.,
_c2023.
300 _axii, 218 pages :
_billustrations ;
_c25 cm.
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
504 _aIncludes bibliographical references.
505 0 _aPart I. The foundations of communication -- Communication process and principles -- Ethics in communication -- Intercultural communication -- Part II. OBE End-of-Course Output -- Visual communication - The power of images -- Multimodal public awareness campaign (MPAC) -- Part III. Communication using technology tools for various purposes -- Technology-based communication tools for various purposes -- Communication for information, persuasion, and motivation -- Workplace communication and oral presentation.
650 0 _aCommunication.
942 _2ddc
_n0
_cBK
_h302.2
_iC31e
_kFIL
_m2023
999 _c31247
_d31247