000			02204nam a2200313 i 4500
003			CSPC
005			20251215133139.0
008			251212s2024 nyua b 001 0 eng d
020			_a9781647285883
040			_aCSPC _beng _cCSPC _erda
050		4	_aHM851 _b.C437 2024
082	0	4	_a302.231 _bC366m _223
100	1		_aChapman, Reuben, _eauthor.
245	1	0	_aManagement of electronic and digital media / _cReuben Chapman.
264		1	_aForest Hills, New York : _bWillford Press, _c2024.
300			_aviii, 181 pages : _billustrations ; _c27 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
490	0		_aKnowledge series
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction to electronic and digital media -- Understanding audience and audience research -- Content dissemination through media channels -- Forms of digital advertising -- Social media: management and analysis -- News management in modern times.
520			_a"Electronic media refers to media accessed by electronics or electromechanical devices. These devices, involved in the communication process, are also considered electronic media. Content in electronic media can be in either digital or analogue electronic data formats. Digital media refers to media content encoded in digital electronic formats. It can be created, shared, accessed, edited, and stored on digital electronic devices. Some of the examples of digital media include digital videos, software, databases, and video games. This book provides comprehensive insights into the field of electronic and digital media. The extensive content of this book provides the readers with a thorough understanding of the subject. This book, with its detailed analyses and data, will prove immensely beneficial to professionals and students involved in this area at various levels." -- Back cover
650		0	_aDigital media.
650		0	_aDigital communications.
650		0	_aOnline journalism.
942			_2ddc _n0 _cBK _h302.231 _iC366m _kCIR _m2024 _e23
999			_c31223 _d31223