000			02124nam a2200289 i 4500
003			CSPC
005			20251215094543.0
008			251211s2024 nyua b 001 0 eng d
020			_a9781647254971
040			_aCSPC _beng _cCSPC _erda
050	0	4	_aP90 _b.M37 2024
082	0	4	_a302.23 _bD273m _223
100	1		_aDavenport, Lennart, _eauthor.
245	1	0	_aMedia of mass communication / _cLennart Davenport.
264		1	_aForest Hills, New York : _bNY Research Press, _c2024.
300			_avi, 268 pages : _billustrations ; _c26 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references and index
505	0		_aOverview of mass media and communication -- Means of mass communication -- Theories in media and communication -- Impact and influence of mass media.
520			_a"Mass communication involves distributing information and news through mass media channels to reach a broad audience on a large scale. This entails the transfer of information through mediums such as magazines, newspapers, radio, film, the Internet, and television. Mass communication focuses on analyzing the audience's reaction to the content and its impact on their attitudes, opinions, and behavior. These studies are conducted using a range of qualitative and quantitative methods, including surveys, content analysis, analysis of cause-effect relationships in communication, and ethnography. This book presents the complex subject of mass communication in the most comprehensible and easy to understand language. While understanding the long-term perspectives of the topics, the book makes an effort in highlighting their impact as a modern tool for the growth of the discipline. This book is appropriate for students seeking detailed information in this area as well as for experts." -- Back cover
650		0	_aMass media.
650		0	_aCommunication.
942			_2ddc _n0 _cBK _h302.23 _iD273m _kCIR _m2024 _e23
999			_c31196 _d31196