000			02830nam a2200301 i 4500
003			CSPC
005			20251210125344.0
008			251210s2024 ph a b 000 0 eng d
040			_aCSPC _beng _cCSPC _erda
090			_aUTH BSTM A581d 2024
100	1		_aAngeles, Erika Mae D. _eauthor.
245	1	0	_aDestination image of Iriga City / _cErika Mae D. Angeles, Treshia P. Peñoles, and Judyvie Ann B. Plotado
300			_a139 leaves.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
502			_aUndergraduate Theses (BSTM) - Tourism Management. _cCamarines Sur Polytechnic Colleges, 2024.
504			_aIncludes bibliographic references.
520	3		_aThis study assessed the destination image, perceived destination image, and factors influencing the destination image of Iriga City through the use of the mixed method and purposive sampling. Researchers used an interview guide, along with participation sampling to collect, analyze, and interpret data about the present research involving the collection of factual data using the questionnaire, which was applied in this study. This study has a total of 105 respondents where consisting of seventy (70) local residents, twenty (20) tourists, ten (10) private sector, and five (5) tourism officials. The researcher also utilized an adapted questionnaire which was distributed to one hundred one (101) respondents, especially to the residents and tourists. To interpret the data gathered, statistical tools such as weighted mean, spearman correlation, and the four-point rating scale and ranking method were also used. The study revealed that in destination profile amenities, and attraction was the most selected based on the respondents it concluded that they must adapt developing project to make it more convenient to the tourist., it also revealed that in perceiving destination images of natural resources, leisure and recreation should adapt developing and conservation projects to support the tourism destination. Additionally, it revealed that personal factors were the most influential in destination image factors when visiting a certain destination. The final output of this study is a proposed destination management plan to enhance the destination image and to increase the potential visitors to Iriga City. The researcher recommended that future researchers use it as a guide in undertaking their research in similar fields.
700	1		_aPeñones, Treshia P. _eauthor.
700	1		_aPlotado, Judyvie Ann B. _eauthor.
720			_aEscuro, Jessibel L. _eadviser.
720			_aSotero, Maria Luisa O. _echair, panelist.
720			_aBernales, Mary Jane _epanelist.
720			_aSaclag, Edesa R. _epanelist.
942			_2ddc _n0 _cUM _hA581d _iBSTM _kUTH _m2024
999			_c31160 _d31160