000			04168nam a2200301 i 4500
003			CSPC
005			20251022115544.0
008			251022s2023 nyua b 001 0 eng d
020			_a9781984680327
040			_aCSPC _beng _cCSPC _erda
050	0	0	_aTR656.5
082	0	4	_a778.996413 _bV829
245	0	2	_aA visual reference to food styling.
250			_a2nd edition.
264		1	_aNew York : _b3G E-Learning, _c2023.
300			_aviii, 289 pages : _bcolor illustrations ; _c23 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction to food styling -- Chilling facts about cold beverages -- Salad -- Focus on vegetable -- Overview of desserts -- Burgers and sandwiches -- Pasta and sauces -- Overview of garnishing -- Tips for chefs, caterers, and others who want to style their food.
520			_a"Global lockdowns during COVID-19 prompted accelerated adoption of meal delivery apps like Uber Eats, Uva!, DoorDash, and others. With strict measures in place to keep everyone indoors, people began looking for ways to replicate the dining experience at home. Food and beverage brands and companies have been forced to rapidly transform the way they engage with customers, prioritizing websites, social media, digital content and mobile. All of these outlets have one thing in common-visuals and photography play the most important role in customer acquisition. Not only is your menu and social media presence the first thing a customer searches for and sees, but it can also be a determining factor in whether they make the purchase or keep scrolling for something else. So how important is food photography and food styling to your business? Food photography and food styling create visual appeal for consumers. In order to attract, convince and ultimately persuade potential customers to buy food from your company, the products must first and foremost be presented in an appealing and appetizing manner. A Visual Reference to Food Styling covers the preparation, decoration and decoration of plates in accordance with the basic design principles and covers the basic knowledge and skills related to food photography. This edition is packed with updated information and new topics are also added. A new chapter is also added in this edition. This book is designed to provide you with the specific skills, knowledge, and insight you need to nail professional food styling. This guide presents visual information in a variety of formats such as images, flowcharts, charts, graphs, cartoons, slideshows/PowerPoint presentations, and posters in an easy-to-understand manner. Based on various studies, students retain information better when it is presented both visually and verbally. These strategies help students of all ages better manage their learning goas and achieve academic success. Various concepts were introduced in this book to improve students' analytical thinking skills based on a visual learning strategy. In today's highly competitive market, it is no longer enough for a company to rely solely on the quality of its products. For enlightened consumers, quality and freshness are a matter of course. This has forced food and beverage companies to use visual marketing strategies to differentiate themselves. Having great, delicious images on your menu and on social media gives you a guaranteed edge over your competitors. It should always be part of your marketing strategy to emphasize the quality of your food through photos and ads. Food styling is responsible for making your campaigns taste good. A food stylist is to food photography what a fashion stylist is to fashion photography. They help create stunning food images by arranging the scene in a visually pleasing way that makes the food look even more desirable!" -- Back cover
650		0	_aPhotography of food.
650		0	_aFood presentation.
710	1		_a3G E-Learning.
942			_2ddc _n0 _cBK _h778.996413 _iV829 _kCIR _m2023
999			_c30779 _d30779