000			02958nam a2200301 i 4500
003			CSPC
005			20251020095533.0
008			251020s2024 ph a b 000 0 eng d
040			_aCSPC _beng _cCSPC _erda
090			_aUTH BSHM C133c 2024
100	1		_aCaigas, Kurt Daniel M. _eauthor.
245	1	0	_aCustomer satisfaction on coffee shops in Iriga City / _cKurt Daniel M. Caigas, Jason S. Renegado, and Joey Segovia
300			_a134 leaves.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
502			_aUndergraduate Theses (BSHM) - Hospitality Management. _cCamarines Sur Polytechnic Colleges, 2024.
504			_aIncludes bibliographical references.
520			_aThis study assesses customer satisfaction in coffee shops located in Iriga City, with the goal of identifying the factors that influence this satisfaction and offering recommendations to improve the competitiveness of local coffee shops. The specific objectives include measuring the level of customer satisfaction and pinpointing the issues and challenges faced by coffee shops regarding product quality, ambiance, facility aesthetics, and table settings. Additionally, the study examines the relationship between customer satisfaction and these challenges. A quantitative research design utilizing a descriptive method was implemented, collecting data from 115 randomly selected respondents through a survey questionnaire that was adapted to suit the context of the study. The questionnaire evaluated customer satisfaction based on product quality, ambiance, table settings, and facility aesthetics, as well as operational challenges faced by coffee shops, including product-related issues. The key findings indicate that while customers are generally satisfied with the product offerings and ambiance, there is a need for improvements in table settings and exterior design. Respondents indicated a desire for more comfortable and visually appealing seating arrangements, as well as attractive outdoor spaces. However, no significant relationship was identified between customer satisfaction and the challenges faced by coffee shops. These findings offer practical insights that can assist coffee shop owners in Iriga City in enhancing customer experiences. By addressing the identified service gaps, businesses can foster stronger customer loyalty, maintain competitiveness, and ensure sustainable growth. The results also provide valuable direction for future researchers interested in exploring customer satisfaction within the hospitality sector.
700	1		_aRenegado, Jason S. _eauthor.
700	1		_aSegovia, Joey _eauthor.
720			_aOrobia, Mark Anthony L. _eadviser.
720			_aSotero, Maria Luisa O. _echair, panelist.
720			_aBañaria, Russell E. _epanelist.
720			_aRepatacodo, Jairo N. _epanelist.
942			_2ddc _n0 _cUM _hC133c _iBSHM _kUTH _m2024
999			_c30752 _d30752