000			04110nam a2200325 i 4500
003			CSPC
005			20250918092146.0
008			250917s2021 flu b 001 0 eng d
020			_a9780367770884
040			_cCSPC _aCSPC _beng _erda
050	0	4	_aHF5415.1263 _b.H567 2021
082	0	4	_a658.8 _bOw7b _223
100	1		_aOwusu, Richard Afriyie, _eauthor.
245	1	0	_aBusiness-to-business marketing: _bhow to understand and succeed in business marketing in an emerging Africa / _cRichard Afriyie Owusu, [and 3 others].
250			_aFirst edition.
264		1	_aBoca Raton, Florida ; _aAbingdon, Oxon : _bRoutledge, _c2021.
300			_axxxiii, 283 pages ; _c26 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references and index.
505	0		_aSection 1. Characteristics of the business-to-business market -- The business-to-business market -- Strategy in the business-to-business market -- Section 2. Marketing and purchasing in the business-to-business market -- The marketing mix in the business-to-business market -- Selling to business buyers -- Buying from business sellers -- Section 3. Competitive aspects of the business-to-business market -- Business-to-business service delivery -- Business-to-business sourcing and outsourcing -- Systems and project business -- Managing business with governments, institutions and non-business actors -- Section 4. Strategic alliances and collaborative relationships management in the business-to-business market -- Strategic alliance relationships and performance in the business-to-business market -- Buyer-seller relationship in business-to-business (B2B) marketing in the African context -- Building brand and customer loyalty in an African business-to-business context -- Section 5. Capacity development in the African business-to-business context -- Developing sales and marketing capability in African B2B context -- Section 6. Emerging issues in business-to-business marketing -- Emerging issues in business-to-business marketing.
520			_a"Our world has changed, probably for good. Until now, the shift from brick-and-mortar to the smartphone has been about service, cost, and convenience. Now, it's also a matter of public health. How do we win this uncertain new game? How do we prosper in a digital world? In a cool, readable style Harnessing Digital Disruption: How Companies Win with Design Thinking, Agile, and Lean Startup tells the story of a major multi-national organization facing digital disruption and looming irrelevance. In a compelling novel format, the book demonstrates how to harness the power of digital technology, methods and thinking on the path to revival and prosperity. It illustrates the situations, characters, and blockers you'll likely face as you progress through your journey. The setting is Singapore and the heady world of international banking, but the prescription, methods and lessons apply equally to manufacturers, utilities, hospitals, insurers, and government agencies. You will learn how to Develop your Digital Transformation strategy and Innovation Portfolio Reform customer journeys, launch new digital offerings, and validate new beta businesses - Develop senior leader digital literacy, and understanding of growth leadership - De-risk your journey using a proven overall approach based on proven principles - Cultivate a network of pragmatic entrepreneurs practicing a structured scalable innovation process. This book offers clear and compelling guidance on what it takes to transform your organization for a digital world. Each chapter includes Study Questions to facilitate learning and discussion in workshop and classroom settings"-- Provided by publisher
650		0	_aIndustrial marketing _zAfrica.
700	1		_aHinson, Robert Ebo, _eauthor.
700	1		_aAdeola, Ogechi, _eauthor.
700	1		_aOguji, Nnamdi, _eauthor.
942			_2ddc _n0 _cBK _h658.8 _iOw7b _kGRD _m2021 _e23
999			_c30532 _d30532