000 02723nam a2200313 i 4500
003 CSPC
005 20250822162149.0
008 250822s2025 ph a b 000 0 eng d
040 _aCSPC
_beng
_cCSPC
_erda
090 _aUTH ABELS B769l 2025
100 1 _aBrillo, Joan Bolalin
_eauthor.
245 4 0 _aThe language of images :
_bexploring semiotics and visual communication in "the spark" student publication of Camarines Sur polytechnic colleges (cspc) /
_cJoan Bolalin Brillo [and 3 others].
300 _a106 leaves.
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
502 _aUndergraduate Theses (ABELS) - English Language Studies
_cCamarines Sur Polytechnic Colleges, 2025
504 _aIncludes bibliographic references.
520 3 _aThis study explored the interplay of Halliday's five metafunctions in The Spark, the official student publication of Camarines Sur Polytechnic Colleges (CSPC), by analyzing five selected magazine covers from 2019 (Volume 39, Issue Number 3) to 2023 (Volume 43, Issue Number 3), using a qualitative descriptive analysis to identify how ideational, interpersonal, textual, contextual, and interest metafunctions are conveyed through visual elements. It aimed to examine the visual elements that convey meaning and influence viewer interpretation. Furthermore, the application of the five metafunctions of Systemic Functional Linguistics was examined to understand how the visual elements in these metafunctions influence the meaning-making, engagement of the audience, and readers' focus. The findings resulted in these elements being intentional designs to reflect the real-world themes (ideational), connect the emotion of the audience to the subject (interpersonal), organize the details and information well (textual), reflect the culture and values of CSPC and societal issues (contextual), and capture the interests of the audience (interest). Therefore, this showed that it was effective in strengthening the engagement of the audience as well as influencing their perception. Visual elements are not for aesthetic design but a representation of the message, advocacy, and informing the audience, especially in the use of advocative materials like student publications.
700 1 _aNarra, Anna Mae Baldoza
_eauthor.
700 1 _aPeƱaflor, Connie Valencia
_eauthor.
700 1 _aSantiano, Hanna Maria
_eauthor.
720 _aNachor, Herbert John N.
_eadviser.
720 _aPontillas, Marlon S.
_echair, panelist.
720 _aMolina, Mark Christopher M.
_epanelist.
720 _aRegalado, Elsa B.
_epanelist.
942 _2ddc
_n0
_cUM
_hB769l
_iABELS
_kUTH
_m2025
999 _c30224
_d30224