000 01875nam a2200313 i 4500
003 CSPC
005 20250815111946.0
008 250814r2022 enka b 001 0 eng d
020 _a9781292402826
040 _cCSPC
_aCSPC
_beng
_erda
050 0 0 _aHB615
_b.B374 2022
082 0 0 _a658.11
_bB277e
_223
100 1 _aBarringer, Bruce R.,
_eauthor.
245 1 0 _aEntrepreneurship :
_bsuccessfully launching new ventures /
_cBruce R. Barringer and R. Duane Ireland.
250 _aUpdated sixth edition.
250 _aGlobal edition.
264 1 _aHarlow, England :
_bPearson Education Limited,
_c2022.
300 _a618 pages ;
_billustrations :
_c28 cm.
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
504 _aIncludes bibliographical references and index.
505 0 _aPart 1. Decision to become an entrepreneur -- Introduction to entrepreneurship -- Part 2. Developing successful business ideas -- Recognizing opportunities and generating ideas -- feasibility analysis -- Developing an effective business model -- Industry and competitor analysis -- Writing a business plan -- Part 3. Moving from an idea to an entrepreneurial firm -- Preparing the proper ethical and legal foundation -- Assessing a new venture's financial strength and viability -- Building a new venture team -- Getting financing or funding -- Part 4. Managing and growing an entrepreneurial firm -- Unique marketing issues -- The importance of intellectual property -- Preparing for evaluating the challenges of growth -- Strategies for firm growth -- Franchising.
650 0 _aEntrepreneurship.
650 0 _aNew business enterprises.
700 1 _aIreland, R. Duane,
_eauthor.
942 _2ddc
_n0
_cBK
_h658.11
_iB277e
_kCIR
_m2022
_e23
999 _c30030
_d30030