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| 005 | 20230512123126.0 | ||
| 008 | 170818t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780765640901 | ||
| 040 | _cCSPC | ||
| 082 | 0 |
_a659.111 _bK287a |
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| 100 |
_aKelley, Larry D., _eauthor. |
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| 245 | 0 | 0 |
_aAdvertising media planning : _ba brand management approach / _cLarry D. Kelley |
| 250 |
_a4th _bedition |
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| 260 |
_aNew York : _bRoutledge by Taylor and Francis, _c2015. |
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| 300 |
_av, 351 pages : _btables ; _c22 cm. |
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| 500 | _aIncludes Index. | ||
| 650 | 1 | 0 | _aAdvertising media planning. |
| 650 | 1 | 0 | _aBrand name products. |
| 650 | 1 | 0 | _aMarketing. |
| 700 | 1 |
_eauthor. _aJugenheimer, Donald W., |
|
| 700 | 1 |
_aSheehan, Kim Bartel, _eauthor. |
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| 940 | _a123 | ||
| 942 |
_cBOOK _jCIR 659.111 K287a 2015 |
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| 999 |
_c3 _d3 |
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