| 000 | 01175nam a2200253 i 4500 | ||
|---|---|---|---|
| 003 | CSPC | ||
| 005 | 20250722155938.0 | ||
| 008 | 250722s2021 nyua b 001 0 eng d | ||
| 020 | _a9781953349644 | ||
| 040 |
_cCSPC _aCSPC _beng _erda |
||
| 082 | 0 | 4 |
_a658.812 _bP314c |
| 100 | 1 |
_aPearce, Michael, _eauthor. |
|
| 245 | 1 | 0 |
_aCustomer relationship management : _bhow to develop and execute a CRM strategy / _cMichael Pearce. |
| 264 | 1 |
_aNew York, NY : _bBusiness Expert Press, _c2021. |
|
| 300 |
_aix, 200 pages : _billustrations ; _c23 cm. |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aIntroduction -- Definition -- The evolution of CRM -- Developing a CRM strategy -- The "C" in CRM -- The "R" in CRM -- The "M" in CRM -- B2B -- What is needed to successfully develop and implement a CRM strategy -- CRM benefits -- Useful measurement definition. | |
| 650 | 4 | _aCustomer relations. | |
| 942 |
_2ddc _n0 _cBK _h658.812 _iP314c _kCIR _m2021 |
||
| 999 |
_c29841 _d29841 |
||