000			01682nam a2200301 i 4500
003			CSPC
005			20250722100155.0
008			250721s2022 mauab b 001 0 eng d
020			_a9780357512364
040			_cCSPC _aCSPC _beng _erda
050	0	0	_aHD62.4 _b.P46 2022
082	0	0	_222 _a658.4012 _bP376g
100	1		_aPeng, Mike W., _eauthor.
245	1	0	_aGlobal strategy / _cMike W. Peng.
250			_aFifth edition.
264		1	_aBoston, Massachusetts : _bCengage, _c2022.
300			_axx, 460 pages : _billustrations, maps ; _c28 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references and index.
505	0		_aPart I. Foundations of global strategy -- Strategizing around the globe -- Managing industry competition -- Leveraging resources and capabilities -- Emphasizing institutions, cultures, and ethics -- Part II. Business-level strategies -- Growing and internationalizing the entrepreneurial firm -- Entering foreign markets -- Making strategic alliances and networks work -- Managing competitive dynamics -- Part III. Corporate-level strategies -- Diversifying and managing acquisitions globally -- Strategizing, structuring, ang innovating around the world -- Governing the corporation globally -- Strategizing on corporate social responsibility -- Part IV. Integrative cases.
650		0	_aInternational business entreprises _vManagement.
650		0	_aGlobalization.
650		0	_aStrategic planning.
942			_2ddc _n0 _cBK _e22 _h658.4012 _iP376g _kCIR _m2022
999			_c29822 _d29822