000 02796nam a2200301 i 4500
003 CSPC
005 20250515124713.0
008 250515s2024 ph a b 000 0 eng d
040 _aCSPC
_beng
_cCSPC
_erda
090 _aUTH ABELS H15b 2024
100 1 _aHallare, Hanna Mae B.
_eauthor.
245 1 0 _aBicol state universities and college websites:
_ba multimodal analysis /
_cHanna Mae B. Hallare, Ginnielene N. Odavar, and Mary Joy T. Tabornal
300 _a97 leaves.
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
502 _aUndergraduate Theses (ABELS) - English Language Studies
_cCamarines Sur Polytechnic Colleges, 2024
504 _aIncludes bibliographic references.
520 3 _aThis study explores the multimodality study of nine (9) state universities college websites applying textual and visual semiotics in the Bicol region. With the growing adoption of digital learning technology, the following study examines the SUC websites linked to (9) Bicol state universities, focusing on the webpage's analysis and interpretation. The research uses the framework Design Theory by Kress & Van Leeuwen, 2006. This framework focuses on the visual elements of design, such as color, text, and style, how they communicate meaning and influence perception. It considers the visual choices made in terms of representation, composition, and style. The researchers used qualitative research design to analyze the interactive site/sign that is present on the nine (9) state universities web pages of colleges in the Bicol region. The findings of the study shows that Bicol State University College's websites utilize literary and illustrated semiotics to create a unique organizational identity, encourage interaction, and enhance accessibility. In order to create a feeling of community and approachability, inclusive language, taglines, slogans, different fonts, and a warm tone are used to further reinforcing the university's identity and culture. This visual and textual strategy enhances each university's appeal and credibility in the digital sphere by not only providing clear and thorough information but also crafting an engaging narrative that is cohesive and in line with each university's own individuality. The researchers recommend that SUC websites within the Bicol region use findings from the research to enhance the visual appearance of their webpages.
700 1 _aOdavar, Ginnielene N.
_eauthor.
700 1 _aTabornal, Mary Joy T.
_eauthor.
720 _aRegalado, Elsa B.
_eadviser.
720 _aFajardo, Dan Fereth B.
_echair, panelist.
720 _aPontillas, Marlon S.
_epanelist.
720 _aBuena, Nel B.
942 _2ddc
_n0
_cUM
_hH15b
_iABELS
_kUTH
_m2024
999 _c29580
_d29580