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| 008 | 250514s2021 ph b 000 0 eng d | ||
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_cCSPC _aCSPC _beng _erda |
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| 050 | 0 | 0 | _aHF5415 |
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_a658.8 _bD356p |
| 100 | 1 |
_aDe Chavez, Roberto G., _eauthor. |
|
| 245 | 1 | 0 |
_aPrinciples of marketing / _cRoberto G. De Chavez. |
| 264 | 1 |
_aMandaluyong City : _bBooks Atbp. Publishing Corp., _c2021. |
|
| 300 |
_ax, 230 pages ; _c23 cm. |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 504 | _aIncludes bibliographical references. | ||
| 505 | 0 | _aPart I. Marketing and marketing plan -- Introduction -- Strategic plan -- Marketing research -- Part II. Buyers and markets -- Marketing environment -- Consumer behavior -- Market segmentation, targeting and positioning -- Part III. The marketing mix -- Products. | |
| 650 | 0 | _aMarketing. | |
| 942 |
_2ddc _n0 _cBK _h658.8 _iD356p _kFIL _m2021 |
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| 999 |
_c29559 _d29559 |
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