000			02902cam a22004218i 4500
001			22314306
003			CSPC
005			20250509091926.0
008			211117s2022 nju b 001 0 eng
010			_a 2021049493
020			_a9781292400969 _q(Paperback)
040			_aDLC _beng _cDLC _erda _dCSPC
042			_apcc
050	0	0	_aHF5415.1265 _b.C455 2022
082	0	0	_a658.872 _bC346d _223/eng/20211207
100	1		_aChaffey, Dave, _d1963- _eauthor.
245	1	0	_aDigital marketing / _cDave Chaffey and Fiona Ellis Chadwick.
246		3	_aStrategy, implementation and practice.
246		4	_aDigital marketing : _bstrategy, implementation and practice.
250			_aEighth edition.
263			_a2201
264		1	_aHoboken, New Jersey : _bPearson, _c2022.
300			_axxvii, 534 pages : _bcolor illustrations ; _c26 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aPart 1. Digital marketing fundamentals -- Introducing digital marketing -- Online marketplace analysis: micro-environment -- The digital macro-environment -- Part 2. Digital marketing strategy development -- Digital marketing strategy -- Digital branding and the marketing mix -- Data-driven relationship marketing using digital platforms -- Part 3. Digital marketing: implementation and practice -- Delivering the digital customer experience -- Campaign planning for digital media -- Marketing communications using digital media channels -- Evaluation and improvement of digital channel performance.
520			_a"Digital marketing has transformed how businesses and other organisations communicate with their audiences. Consumers now have access to a much wider choice of entertainment, products, services and prices from different suppliers and a more convenient way to select and purchase items. Organisations have the opportunity to expand into new markets, offer new services, interact with audiences in new ways and compete on a more equal footing with larger businesses. Marketers working within these organisations have the opportunity to develop new skills and to integrate these new tools to improve the competitiveness of the company"-- _cProvided by publisher.
650		0	_aInternet marketing.
650		0	_aStrategic planning.
700	1		_aChadwick, Fiona, _eauthor.
776	0	8	_iOnline version: _aChaffey, Dave, 1963- _tStrategy, implementation and practice _bEighth Edition. _dHoboken, NJ : Pearson, [2022] _z9781292400990 _w(DLC) 2021049494
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK _e23 _h658.872 _iC346d _kCIR _m2022 _n0
999			_c29549 _d29549