000 01477nam a22003377a 4500
003 CSPC
005 20250603085551.0
007 ta
008 250307s2022 ph a b 000 0 eng d
020 _a9786214270866
040 _aCSPC
_beng
_cCSPC
_erda
050 0 0 _aHF5415.1265
082 0 4 _a658.872
_bAg97i
100 1 _aAgustin-Acierto, Marife,
_eauthor.
245 1 0 _aInternet marketing /
_cMarife Agustin-Acierto and Gilfred Abad Acierto ; Annabelle Gordonas, editor.
264 1 _aIntramuros, Manila :
_bUnlimited Books Library Services & Publishing Inc.,
_c2022.
300 _ax, 221 pages :
_billustrations ;
_c26 cm.
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
490 0 _aOutcome-based education
504 _aIncludes bibliographical references.
505 0 _aThe digital revolution: brief history -- Marketing concept and principles -- Electron retailing -- The internet for distribution -- E-marketing communication tools -- Engaging customers with social media -- Buying digital media space -- Ethical and legal issues.
650 4 _aElectronic commerce.
650 4 _aOnline marketing.
650 0 _aInternet marketing.
700 1 _aAcierto, Gilfred Abad,
_eauthor.
700 1 _aGordonas, Annabelle,
_eeditor.
942 _2ddc
_n0
_cBK
_h658.872
_iAg97i
_kFIL
_m2022
999 _c29053
_d29053