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008 250226s2023 ph a b 000 0 eng d
020 _a9786214271405
040 _aCSPC
_beng
_cCSPC
_erda
050 0 0 _aHF1121
_b.F56 2023
082 0 4 _a650.072
_bF663m
100 1 _aFlores, Marivic Francisco,
_eauthor.
245 1 0 _aMethods of research in business education /
_cMarivic Francisco Flores.
250 _aSecond edition.
264 1 _aIntramuros, Manila :
_bUnlimited Books Library Services & Publishing Inc.,
_c2023.
300 _aviii, 232 pages :
_billustrations ;
_c23 cm.
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
504 _aIncludes bibliographical references.
505 0 _aThe nature and purpose of business research -- The research proposal -- The research problem and objectives -- Review of related literature studies -- The research design -- Qualities of good research instrument -- Sampling design and measurement -- Data collection and techniques -- Secondary techniques of data collection -- Data preparation and analysis -- Statistical analysis of data -- Preparing research report and presentation -- Project feasibility -- Case study preparation and analysis.
520 _a"The over-all plan is one in which the text starts with introductorymaterials showing the need for research, followed by the other chapters thatdeal on research methods, tools and instruments in research, simple statisticsto know for treatment of data and how to evaluate, write and present aresearch report. Finally, a discussion on other research projects in businesslike Feasibility Study and Case Study. This book is especially good to be possessed by teachers and students of research and thesis writing and those who are contemplating doing some research work and eventually write their research reports. This book is a good guide to them"-- Back cover.
650 4 _aBusiness
_xResearch.
650 4 _aBusiness
_vResearch
_xMethodology.
650 4 _aBusiness education
_xResearch.
942 _2ddc
_n0
_cBK
_h650.072
_iF663m
_kFIL
_m2023
999 _c28938
_d28938