000			03604cam a22004098i 4500
001			21788781
003			CSPC
005			20241205161038.0
008			201104s2021 nyu b 001 0 eng
010			_a 2020049963
020			_a9780367547851 _q(paperback)
040			_aDLC _beng _erda _cDLC _dCSPC
042			_apcc
050	0	0	_aHM671 _b.S353 2021
082	0	0	_a303.372 _223 _bSch178q
100	1		_aScharrer, Erica, _eauthor.
245	1	0	_aQuantitative research methods in communication : _bthe power of numbers for social justice / _cErica Scharrer, Srividya Ramasubramanian.
263			_a2105
264		1	_aNew York, NY : _bRoutledge, _c2021.
300			_axx, 362 pages ; _c25 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
490	0		_aRoutledge social justice communication activism series
504			_aIncludes bibliographical references and index.
505	0		_aFoundations and definitions -- Ethical considerations -- Operationalization and otherness -- Sampling and representation -- Soliciting opinions through survey research -- Studying responses through experimental methods -- Examining communication content in content analysis research -- Calculations and complexity -- Statistical analysis: from principles to practice -- Mixed methods: triangulating with qualitative research -- Community partnerships and participatory research -- Communicating research for publication, policy, and the public.
520			_a"This textbook is an advanced introduction to quantitative methods for students in communication and allied social science disciplines that focuses on why and how to conduct research that contributes to social justice. Today's researchers are inspired by the potential for scholarship to make a difference for society, to push toward more just and equitable ends, and to inform members of the public so that they can make decisions about how to navigate the social, cultural, and political world equipped with accurate, fair, and up-to-date knowledge. This book illustrates the mechanics and the meaning behind quantitative research methods by drawing extensively from studies conducted by researchers addressing questions of social justice and the transformation of structures, practices, and understandings in society through community and civic engagement and policy formation. It contains step-by-step guidance in quantitative methods--from conceptualization through all the stages of execution of a study--and demonstrates how researchers can engage with social justice issues in systematic, rigorous, ethical, and meaningful ways. This text serves as a core or supplementary textbook for graduate and advanced undergraduate courses in research methods for communication and social sciences and fills a gap for a methods text that is responsive to the desire of scholars to conduct socially impactful research"-- _cProvided by publisher.
650		0	_aSocial justice _xResearch _xMethodology.
650		0	_aQuantitative research.
650		0	_aCommunication _xStudy and teaching.
700	1		_aRamasubramanian, Srividya, _d1975- _eauthor.
776	0	8	_iOnline version: _aScharrer, Erica, _tQuantitative research methods in communication _dNew York : Routledge, 2021. _z9781003091653 _w(DLC) 2020049964
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK _e23 _h303.372 _iSch178q _kCIR _m2021 _n0
999			_c28538 _d28538