000			02046nam a2200313 i 4500
003			CSPC
005			20240726122459.0
008			240724s2021 ph bi 001 0 eng d
020			_a9786210434644
040			_aCSPC _beng _cCSPC _erda
082	0	4	_a338.04 _bAr338e
100	1		_aAreola, Eunice Mareth Q., _eauthor.
245	1	0	_aEntrepreneurship in tourism and hospitality / _cEunice Mareth Q. Areola, Ronald G. Manzano and Fernando III V. Trinidad.
250			_aFirst edition.
260			_aManila : _bREX Book Store, _c2021 ; Reprint 2023
300			_aviii, 172 pages ; _c24 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references and index.
505	0		_aThe world of entrepreneurship in tourism and hospitality -- Entrepreneurship and economic development in tourism and hospitality -- Preparation toward an entrepreneurial journey -- Tourism and hospitality business environment -- Planning the tourism and hospitality business venture -- Strategic management and the entrepreneurial process -- Forms of tourism and hospitality business ownership and franchising -- Developing a business plan -- Crafting a business plan -- Building a marketing plan -- Creating a successful financial plan -- service and product design -- Creating the operation and management plan -- Presentation and evaluation of business plan -- Corporate social responsibility and sustainability in the tourism and hospitality industry -- Developing a sustainable tourism and hospitality industry -- business sustainability -- Sustainable tourism business stories and cases.
650		0	_aEntrepreneurship _vStudy and teaching.
650		0	_aTourism.
650		0	_aHospitality industry.
700	1		_aManzano, Ronald G., _eauthor.
700	1		_aTrinidad, Fernando V. III, _eauthor.
942			_2ddc _n0 _cBK _h338.04 _iAr338e _kFIL _m2021
999			_c27869 _d27869