000			03251cam a2200361 i 4500
003			CSPC
005			20240606130335.0
008			240524s2020 njua 001 0 eng
010			_a 2019040992
020			_a9781119630999 _q(hardback)
040			_aDLC _beng _erda _cDLC _dDLC _dCSPC
042			_apcc
050	0	0	_aBF698.4 _b.D34 2020
082	0	0	_223 _a658.80019 _bD134p
100	1		_aD'Agostino, Andrew, _eauthor.
245	1	0	_aPredicting personality : _busing AI to understand people and win more business / _cDrew D'Agostino and Greg Skloot.
264		1	_aHoboken, New Jersey : _bWiley, _c2020.
300			_axii, 324 pages : _billustrations ; _c24 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aIncludes index.
505	0		_aThe truth about personality - making sense of human behavior in on unpredictable world -- Read your own user manual - understanding your personality and how to harness it -- How personality AI works - understanding the technology driving the personality revolution -- Communicate better - using personality insights for every conversation -- Predict responsibly - understanding the proper, ethical use of personality AI.
520			_a"As the world has become hyper-connected, people have become hyper-skeptical, and communication has actually gotten much harder. As connected as we are, attention spans are shrinking, trust is dwindling, and growth is less guaranteed. An exciting new branch of artificial intelligence--Personality AI--is setting out to change that: marrying traditional machine learning, data analytics, and behavioral psychology, Personality AI helps professional communicators break through the noise with empathy and build trust with their audience, leveraging data to accelerate trust, build relationships, and win more customers. The proposed title is the playbook for anyone whose livelihood or business is built on their ability to communicate effectively and build teams. Exploring the next generation of human communication, Crystal co-founder and CEO Drew D'Agostino exposes how businesses can reap the benefits of AI and machine learning today, not tomorrow. Readers will not only learn what Personality AI is and how it works, but direct applications in business, life, and how to understand personality types in context--sales, recruiting, coaching, and more. D'Agostino also presents important considerations that using Personality AI brings up in ethics and compliance conversations, plus guidelines for any company that wants to use their people data to learn and execute . This book provides practical guidelines for using this technology to accelerate growth, strengthen relationships, communicate more effectively, and win more business"-- _cProvided by publisher.
650		0	_aPersonality assessment.
650		0	_aInterpersonal communication.
650		0	_aCustomer relations _xPsychological aspects.
650		0	_aMarketing _xPsychological aspects.
650		0	_aPsychology, Industrial.
700	1		_aSkloot, Greg, _eauthor.
942			_2ddc _cBK _h658.80019 _iD134p _kCIR _m2020 _n0
999			_c27731 _d27731