000			02923nam a2200289 i 4500
003			CSPC
005			20251120094712.0
008			240304s2019 ii b 001 0 eng d
020			_a9789352692248
040			_aCSPC _beng _cCSPC _erda
082	0	4	_a025.174 _bW38
245	0	0	_aWeb analytics strategies for information professionals / _cedited by Mange Ram.
264		1	_aNew Delhi, India : _bRandom Publications, _c2019 ; Reprint 2022.
300			_aviii, 287 pages : _billustrations ; _c24 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references and index.
505	0		_aInformation technology in library on information professionals -- Library participatory networking, social networks, and Web 2.0 -- Impact of information technology on information professionals in library -- As information resource manager in library science -- Role for library representatives in network governance -- Web based library service and information technology -- Development of IT skills for information professionals in library -- Definition of digital libraries and personalized services.
520			_a"Web analytics present a treasure trove of data for those who know how to access and interpret it. Web Analytics Strategies for Information Professionals helps librarians understand what Web analytics are and the information that can be gained from making use of them. Researcher argue that library jobs and jobs for information professionals are changing at the same-or even greater as experienced in other parts of our economy and society. Recent scholarship focused on the intersection of libraries and web analytics has highlighted the value of web analytics tools in the enhancement of online library services and content. Web analytics has been traditionally been defined as "the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage." Web analytics provide unique opportunities for archivists developing and maintaining freely available digital archives and repositories. These online, open-access collections differ from traditional proprietary resources that are limited to a specific library user community. As Loftus discusses, the use of page views as an indicator of success is problematic for traditional library institutions as their potential user base is more limited. The book highlights the contemporary issues and challenges for the information professionals in digital age." -- Back cover
650		0	_aLibrary Web sites _xManagement.
650		0	_aLibrary Web sites _xStatistical methods.
650		0	_aLibrary statistics.
700	1		_aRam, Mange, _eeditor.
942			_2ddc _n0 _cBK _h025.174 _iW38 _kCIR _m2019
999			_c27116 _d27116