000			01778nam a2200301 i 4500
003			CSPC
005			20240103104321.0
008			231218s2021 nyua 001 0 eng
020			_a9781260575781
040			_cCSPC _aCSPC _beng
050	0	0	_aHF5415.2
082	0	4	_a658.83 _bH127e _223
100	1		_aHair, Joseph F., Jr., _d1944- _eauthor.
245	1	0	_aEssentials of marketing research / _cJoseph F. Hair Jr., David J. Ortinau, and Dana E. Harrison.
250			_aFifth edition
264		1	_aNew York : _bMcGraw-Hill Education, _c2021.
300			_axx, 428 pages : _billustrations ; _c26 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
500			_aIncludes index.
505	0		_aThe role and value of marketing research information -- Marketing research for managerial decision making -- The marketing research process and proposals -- Designing the marketing research project -- Secondary data, literature reviews, and hypotheses -- Exploratory and observational research design and data collection approaches -- Descriptive and causal research design -- Gathering and collecting accurate data -- Measurement and scaling -- Designing the questionnaire -- Data preparation, analysis, and reporting the results -- Qualitative data analysis -- preparing data for quantitative analysis -- Basic data analysis for quantitative research -- Examining relationships in quantitative research -- communicating marketing research findings.
650		0	_aMarketing research.
700	1		_aOrtinau, David J., _eauthor.
700	1		_aHarrison, Dana E., _eauthor.
942			_2ddc _cBK _h658.83 _iH127e _kCIR _m2021 _n0
999			_c26765 _d26765