000			03798cam a2200397 i 4500
001			22221139
003			CSPC
005			20260720152427.0
008			210903s2023 nyua b 001 0 eng
010			_a 2021043748
020			_a9781265073350 _q(paperback)
035			_a22221139
040			_aDLC _beng _erda _cDLC _dCSPC
042			_apcc
050	0	0	_aHD45 _b.S3353 2023
082	0	0	_a658.575 _bSch335s _223
100	1		_aSchilling, Melissa A., _eauthor.
245	1	0	_aStrategic management of technological innovation / _cMelissa A. Schilling.
250			_aSeventh edition.
264		1	_aNew York, NY : _bMcGraw Hill LLC, _c2023.
300			_axvii, 349 pages : _billustrations ; _c23 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aIndustry dynamics of technological innovation -- Source of innovation -- Types and patterns of innovation -- Standards battles, modularity, and platform competition -- Timing of entry -- Formulating technological innovation strategy -- Defining the organizations strategic direction -- Choosing innovation projects -- Collaboration strategies -- Protecting innovation -- Implementing technological innovation strategy -- Organizing for innovation -- Managing new product development teams -- Crafting a deployment strategy.
520			_a"Innovation is a beautiful thing. It is a force with both aesthetic and pragmatic appeal: It unleashes our creative spirit, opening our minds to hitherto undreamed of possibilities, while accelerating economic growth and providing advances in such crucial human endeavors as medicine, agriculture, and education. For industrial organizations, the primary engines of innovation in the Western world, innovation provides both exceptional opportunities and steep challenges. While innovation is a powerful means of competitive differentiation, enabling firms to penetrate new markets and achieve higher margins, it is also a competitive race that must be run with speed, skill, and precision. It is not enough for a firm to be innovative-to be successful it must innovate better than its competitors. As scholars and managers have raced to better understand innovation, a wide range of work on the topic has emerged and flourished in disciplines such as strategic management, organization theory, economics, marketing, engineering, and sociology. This work has generated many insights about how innovation affects the competitive dynamics of markets, how firms can strategically manage innovation, and how firms can implement their innovation strategies to maximize their likelihood of success. A great benefit of the dispersion of this literature across such diverse domains of study is that many innovation topics have been examined from different angles. However, this diversity also can pose integration challenges to both instructors and students. This book seeks to integrate this wide body of work into a single coherent strategic framework, attempting to provide coverage that is rigorous, inclusive, and accessible"-- _cProvided by publisher.
650		0	_aTechnological innovations _xManagement.
650		0	_aNew products _xManagement.
650		0	_aStrategic planning.
776	0	8	_iOnline version: _aSchilling, Melissa A. _tStrategic management of technological innovation _bSeventh edition. _dNew York, NY : McGraw Hill Education, [2023] _z9781264387977 _w(DLC) 2021043749
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK _e23 _h658.575 _iSch335s _kCIR _m2023 _n0
999			_c26764 _d26764