000 02974nam a2200337 i 4500
003 CSPC
005 20231122163127.0
008 231113s2020 nju b 000 0 eng
010 _a2019020534
020 _a9789811206535
040 _cCSPC
050 0 0 _aHD30.4
_b.G764
082 0 0 _a658.00721
_bG892q
_223
100 1 _aGroenland, Edward,
_eauthor.
245 1 0 _aQualitative methodologies and data collection methods :
_btoward increased rigour in management research /
_cEdward Groenland and Léo-Paul Dana.
264 1 _aHackensack, New Jersey :
_bWorld Scientific,
_c2020.
300 _axii, 298 pages ;
_c24 cm.
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
490 0 _aNew teaching resources for management in a globalised world ;
_vVolume 1
504 _aIncludes bibliographical references.
505 0 _aIntroduction -- Case study methodology -- Critical incident methodology -- Ethnographic methodology -- Field stimulation -- Grounded theory approach -- Content analysis methodology -- Semiotic methodologies -- Narrative inquiry methodology -- Data collection methods -- The Delphi method -- Document analysis -- Focus groups -- Interviews -- Elicitation techniques in qualitative research -- Observation and participant observation -- Conclusion.
520 _a"Globalisation opens new frontiers of research that require advanced research methods. While quantitative methods are ideal in some situations, qualitative methods are more appropriate for responding to "how" questions in new contexts. They aim to understand and provide a holistic picture via interaction -- a unique advantage over quantitative methods. This textbook for graduate students introduces qualitative research and covers major qualitative methodologies and data collection methods. The choice of methodologies in this book is based on their actual applicability in management research. This approach provides a hands-on emphasis while maintaining both scientific rigor and rooting, and a high practicality level with respect to problem analysis, the collection of data, and the way this data should be analysed. Students and researchers will benefit from features including explanations of the advantages and disadvantages of methodological choices, elaborated examples of good articles, and exercises provided to facilitate research skills. The reader will acquire an overview of current methodologies, which will facilitate the choice process with respect to research approaches, and is also encouraged to bring personal research skills to a higher level"-- Provided by publisher.
650 0 _aManagement
_xResearch.
650 0 _aQuantitative research.
650 0 _aSocial sciences
_xResearch
_xMethodology.
700 1 _aDana, Leo Paul,
_eauthor.
942 _2ddc
_cBK
_h658.00721
_iG892q
_kGRD
_m2020
_n0
999 _c26442
_d26442