000			02946nam a2200325 i 4500
003			CSPC
005			20250718090204.0
008			231113s2020 nyu b 001 0 eng
010			_a2019040222
020			_a9780367178727 _q(paperback)
040			_cCSPC _aCSPC _beng
050	0	0	_aP91.3 _b.B69 2020
082	0	0	_223 _a302.20721 _bB697a
100	1		_aBoyle, Michael P., _d1975- _eauthor.
245	1	0	_aApplied communication research methods : _bgetting started as a researcher / _cMichael P. Boyle and Mike Schmierbach.
250			_aSecond edition.
264		1	_aNew York : _bRoutledge, _c2020.
300			_axxiv, 459 pages ; _c26 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references and index.
505	0		_aBasic principles of research and a guide to using this book -- Basic concepts of research -- Scholarly research and the creation of knowledge -- Ethical research -- Concept explication and measurement -- Reliability and validity -- Effective measurement -- Sampling -- Experiments and threats to validity -- Survey research -- Content analysis -- Qualitative research -- Approaches to qualitative analysis -- Descriptive statistics -- Principles of inferential statistics -- Multivariate inferential statistics.
520			_a"A hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication careers. The second edition features updated material that covers major communication research methods including surveys, experiments, focus groups, observation research, while also providing key background information on ethics, validity, reliability, concept explication, statistical analysis, and other current topics. It continues to foster student engagement with research through its numerous features and practical activities, including: Research in Depth - examples of methods as applied in scholarly research, Reflect and React - problems and issues that promote reflection and discussion, Voices from Industry - Q&As with professionals working in communication industries, End-of-unit activities - exercises that reinforce concepts and content The text is ideally suited to both undergraduate and graduate courses in mass communication research methods. Online resources, including sample syllabi, PowerPoint slides, and test banks are available on the companion website: www.routledge.com/cw/boyle"-- Provided by publisher.
650		0	_aCommunication _xResearch.
650		0	_aCommunication _xMethodology.
700	1		_aSchmierbach, Mike, _eauthor.
942			_2ddc _cBK _h302.20721 _iB697a _kGRD _m2020 _n0 _e23
999			_c26440 _d26440